Alberta launch drives Betty Canada to record Q3

• Betty Canada’s Q3 net revenue hits a record US$111 million, up 23% on Q2.
• Alberta adds nearly US$10 million in its first partial quarter after a July 13 launch.
• Ontario net revenue reaches US$101 million as Betty reports a 20%-plus casino share.

Betty Canada booked record net revenue of US$111 million in Q3 2026, its quarterly update shows, after a July launch in Alberta gave the slots-focused operator a second province alongside Ontario.

A second engine

Combined net revenue across Ontario and Alberta rose 23% on the previous quarter. Betty reported Q2 2026 net gaming revenue of US$90.2 million in its second quarter.

Both provinces contributed. Alberta was live for just over 11 weeks of the quarter and brought in close to US$10 million. Ontario added US$11 million on Q2, taking quarterly net revenue there to US$101 million.

More than 214,000 customers placed a real-money bet in September, 28% more than in June 2026. Betty puts the increase down to new sign-ups in Ontario, the Alberta launch and longer-standing players continuing to bet.

Spending less, growing more

In Ontario, Betty cut ad spend by 12% quarter on quarter to US$15 million. New depositors still rose 6% to 56,702.

Organic sign-ups made the difference. They grew 19% and accounted for 59% of new depositors, up from 53% in Q2. Blended CAC+, Betty’s all-in cost to acquire a depositing player, fell by almost US$40 to US$313.

Betty ran its first Ontario giveaway campaign in August. It drove organic traffic, but paid acquisition came in below target because compliance restrictions limited what the promotional messaging could say. Betty says it will apply those lessons to future offers.

Revenue per player also held up. Net revenue per average active player (NRPAP) was US$193 in July and US$195 in August, both highs for the year. September came in at US$183, the highest NRPAP Betty has recorded for a month without 31 days.

Ontario net revenue was up 71% on Q3 2025. Betty says the quarter took its share of the province’s casino market above 20%, based on the iGaming Ontario market performance report. Monthly active players rose by 15,000 from Q2’s peak of 167,000 to a record 182,000 in September.

Betty launched two new features in the quarter, Team Jackpots and Game Challenge, also called Streaks. Both draw on mechanics from social gaming. Rewards stayed at approximately 28% of GGR per month, with Betty targeting them more precisely at individual players.

The organic trade-off

Players who arrive organically cost little to acquire, but fewer of them keep playing. Retention for non-paid traffic was 51.7% in August.

Paid traffic retention reached 58.1%. Over the past 12 months, only April 2026 did better, at 58.3%.

Betty says the non-paid group is still substantially profitable because it costs so little to acquire, and that work to improve its retention is underway. The operator has also started tracking a broader measure: the share of all active players who place a cash bet again the following month.

On that measure, 78.3% of August’s active players returned in September, slightly below Betty’s usual range of 79% to 80%. Betty says September’s group is already recovering strongly and heading for a yearly high.

Slots crown, unofficially

Betty went live in Alberta on July 13 with more than 3,000 games and a full calendar of promotions. It signed up 42,831 new depositors in Q3. More than 10,000 of them came from pre-launch campaigns, backed by a giveaway that ran from June to July 12 and local offline marketing.

Betty spent US$14.1 million on advertising in the province, 54% on web and 46% on apps. CAC+ was US$384 in July, US$335 in August and US$381 in September, higher than in Ontario.

Revenue per player is climbing as the base matures. Active players reached 31,600 in September, generating US$4.7 million in net revenue that month. NRPAP rose from US$126 in August to US$149.

Returning players made up 62% of the Alberta base in September, compared with 90% in Ontario. Of players who joined in July, 77.2% were still active a month later and 67.2% after two months, helped by pre-registrations. For the August intake, the one-month figure was 57.3%.

Betty’s loyalty program has taken hold quickly. Some 97% of active players in Alberta have redeemed Betty Coins in its rewards shop.

Betty says early signals from major game providers show it became Alberta’s top slots casino shortly after launch. Official operator-level data is not available, and the AiGC does not publish revenue by operator, so the claim cannot be independently verified.

The Alberta iGaming Corporation’s first market report puts the wider market in context. It showed non-adjusted gross gaming revenue of C$56.6 million in September 2026, up 30.7% on August, across 24 operators.

A dedicated team runs Alberta almost as a standalone business on Betty’s core product. The province accounted for 12% of Betty Canada’s revenue in September. The company expects that share to reach 27% by December 2027.

Betty builds its own

Betty also launched its first in-house content. Its remote gaming server and debut slot under the Betty Originals label, Vault Wreckers, went live in Ontario on August 31 and in Alberta on September 17.

Vault Wreckers drew 50,841 active players in its first seven days. Each played 307 rounds on average, for 15.6 million rounds in total. That is the highest opening seven-day round count among Betty’s 2026 new game releases in Ontario.

The game ranked first for total wagers and second for both active players and gross gaming revenue. With its own server, Betty now handles game development, integration, certification and release itself in both provinces.

Bingo’s breakout quarter

Bingo net revenue reached US$911,000 in Q3, up 78% on Q2 and the vertical’s best quarter since launch. Each month set a new record, with September alone at US$394,000.

Including Mini Slots, slot games players can open without leaving a bingo session, the vertical made US$1.3 million in the quarter. September’s US$581,000 equals an annualized run rate of nearly US$7 million.

About 71,000 players played bingo in September, or 39% of Ontario’s monthly active players. A weekly Saturday game with a US$50,000 guaranteed prize pool draws up to 7,000 players.

Betty says players who use both bingo and slots stay longer than those who play slots only. Some 77% of bingo players now use Mini Slots. Mini Bingo, launched in September, works the other way, bringing bingo into the slots product.

Proof in November

Alberta players will get Betty’s full set of LiveOps features in Q4, including Prize Wall, Game Challenge and Collections. Betty credits these tools for much of its player value in Ontario, so Alberta will test whether they work as well with a newer player base.

Betty will also face more rivals. Alberta’s transition window closed on October 13 with 48 registered sites. October market figures, due in the third week of November, will include operators that joined after September, such as Betway and 888.

The results matter outside Canada too. Betty UK is using the same approach under a heavier tax burden, and Alberta is the first test of whether Betty’s Ontario model works in a second market.