AGLC grants Play’n GO Alberta supplier licence
Table of contents
- Play’n GO was granted a supplier licence by the Alberta Gaming, Liquor & Cannabis Commission on May 22, allowing it to supply online gaming content to licensed operators in the province.
- Alberta’s regulated iGaming market is scheduled to open on July 13, making it Canada’s second open market after Ontario.
- The approval extends Play’n GO’s Canadian regulated presence to three jurisdictions: Alberta, Ontario and Quebec.
Play’n GO was granted a supplier licence by the Alberta Gaming, Liquor & Cannabis Commission (AGLC) on May 22, 2026, allowing the Swedish studio to supply online gaming content to licensed operators in the province.
The approval comes ahead of Alberta’s regulated iGaming market launch, scheduled for July 13.
The licence adds Alberta to Play’n GO’s existing Canadian regulated presence in Ontario and Quebec. It also reinforces the company’s stated strategy of operating exclusively within regulated jurisdictions, which it has pursued across multiple markets in recent years.
Canadian footprint expands
Alberta becomes Play’n GO’s third Canadian regulated jurisdiction. The company has aligned its technology and game portfolio with the province’s regulatory standards, and an initial batch of titles is currently undergoing certification ahead of the July 13 go-live.
Play’n GO did not disclose how many titles would be certified by launch day.
The AGLC has been processing registrations at pace ahead of the market opening. Alberta had confirmed registrations from more than 28 operators by mid-May, with bet365 among the most recent to join the registry. On the supplier side, EveryMatrix received conditional licensing approval from the AGLC earlier this month.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
Market structure and outlook
Alberta’s framework is modeled closely on Ontario’s. The AGLC acts as licensing and registration authority, while the newly formed Alberta iGaming Corporation manages commercial agreements with operators and suppliers.
Officials estimate that around 70% of online wagering in the province currently takes place on unregulated platforms.
The July 13 launch is intended to bring that activity into a taxed, provincially supervised system, with licensed operators subject to a 20% gross gaming revenue tax. Early projections put the mature market’s annual revenue above C$700m.
For content suppliers, securing early certification is critical to placement on operator lobbies from day one. Alberta represents one of the most significant North American regulated market openings since Ontario launched in April 2022, and supplier certification activity is expected to intensify as the launch date approaches.
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