ADI Predictstreet brings Kalshi to FIFA’s biggest stage

• Kalshi and ADI Predictstreet announce a strategic branding and product partnership.
• Kalshi branding will appear in stadium, TV, and online placements from the World Cup knockout stage.
• The deal extends beyond the tournament, targeting global market expansion and ADI Chain infrastructure integration.

Kalshi and ADI Predictstreet have struck a strategic branding and product partnership that gives the US exchange co-branded exposure at the FIFA World Cup 2026, with a longer-term blueprint for global expansion built on ADI Chain’s blockchain infrastructure.

World Cup foothold

ADI Predictstreet, the Official Prediction Market Partner of the FIFA World Cup 2026, confirmed the deal on June 26. From the knockout stage onwards, Kalshi branding will feature alongside ADI Predictstreet across stadium LED boards, television broadcasts, and online placements.

Both companies are jointly developing a co-branded World Cup hub offering access to global football prediction markets, live tournament updates, and exclusive content. The structure effectively gives Kalshi a prominent World Cup presence without the company holding a direct FIFA partnership of its own.

ADI Predictstreet secured the official prediction market designation in April, marking the first-ever partnership of its kind at a FIFA World Cup.

Bloomberg had reported that ADI’s original FIFA deal carried a price tag of approximately $150 million. According to Front Office Sports, Kalshi is paying ADI Predictstreet under this arrangement, though the financial terms remain undisclosed.

The deal arrives during a record-breaking run for Kalshi. In the first two weeks of the tournament, the platform surpassed $1 billion in daily trading volume. The company also commands approximately 90% of the regulated US prediction market share, according to Bank of America.

Kalshi has separately secured World Cup agreements with the Argentine Football Association, the Croatian Football Federation, Croatian international Luka Modric, and sports media duo Men in Blazers.

Beyond the final

The partnership is designed to extend past the tournament. Kalshi will support market expansion across ADI Predictstreet’s international platform, with both companies set to develop infrastructure integrations through ADI Chain, the blockchain layer underpinning ADI Predictstreet’s operations. Stablecoin payments and on-chain settlement are also part of the roadmap.

Dimitrios Psarrakis, Chief Executive Officer of ADI Predictstreet, said:

“This is a transformational moment for our industry. Kalshi has built one of the most recognized prediction market platforms in the world, together we have an extraordinary opportunity to leverage ADI Chain’s capabilities to introduce prediction markets to millions of new users through football’s biggest stage. Our ambition extends far beyond the World Cup. We are building the foundations for a truly global prediction market ecosystem powered by world-class technology.”

Tarek Mansour, Co-Founder and Chief Executive Officer of Kalshi, said:

“The World Cup is the largest stage for any brand. We see this as a massive opportunity to increase global awareness and fan engagement. We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action.”

ADI Predictstreet operates under a Gibraltar licence and runs on ADI Chain’s compliance-ready blockchain.

Kalshi, founded in 2018, is regulated by the US Commodity Futures Trading Commission (CFTC) and is credited with legalizing prediction markets as a financial asset class in the United States.

Regulatory challenges

The deal arrives at a complicated moment for ADI Predictstreet. Germany’s GGL recently opened a formal review into the platform’s pitch-side advertising during World Cup broadcasts, raising questions about its approach in markets where it holds no operating licence.

Kalshi, too, is navigating an ambitious transition. The platform is reportedly exploring an initial public offering after annualized revenue tripled to $2 billion, driven in large part by World Cup-fuelled trading volume.

Converting that tournament momentum into lasting international market share is the harder test ahead, and the ADI Predictstreet deal looks to be the first move in that direction.