ThrillTech signs global deal with Betsson Group to deploy next-gen jackpot tech

• Betsson Group to integrate ThrillTech’s player-funded jackpot solution across global brands
• ThrillPots feature offers side-bet jackpots without disrupting gameplay
• Partnership targets growth across multiple regulated markets

ThrillTech has announced a global partnership with Betsson Group to launch its modular jackpot solution, ThrillPots, across the gaming operator’s international brand portfolio.

The agreement will see the next-generation technology integrated across Betsson’s leading brands, including Betsson, Betsafe, and NordicBet.

ThrillPots enables bespoke, opt-in side-bet jackpots that allow players to contribute to progressive prizes without interrupting core gameplay.

The solution is designed to enhance performance in both sportsbook and casino environments by offering an additional engagement layer that does not interfere with the main game experience.

“As a global leader in iGaming, Betsson Group is constantly innovating to enhance the player experience while driving sustainable growth,” said Ben Bradtke, Co-Founder of ThrillTech.

“This deal is a major milestone in our mission to transform how jackpots are delivered at scale, with proven, compliant technology that uplifts revenue without cannibalising existing spend.”

The partnership supports Betsson Group’s continued investment in high-performance, scalable technology. The operator is aiming to deepen player loyalty and improve operational efficiency across its core markets in Europe, Latin America, and beyond.

“We’re always exploring new ways to deliver engaging and rewarding experiences for our players,” said Karl Schranz, Director of Gaming at Betsson Group.

“ThrillTech’s ThrillPots solution brings an exciting, flexible jackpot layer that enhances both acquisition and retention without compromising our core gameplay. This global rollout reflects our commitment to scalable innovation across the Group.”

ThrillTech’s solution is fully licensed and built to support operators in regulated markets. The company believes its player-funded jackpot engine will create measurable incremental revenue while aligning with Betsson’s strategic focus on sustainable, technology-led growth.

“ThrillPots gives operators a new way to engage players more deeply, offering thrill and value without friction. We’re proud to work with Betsson Group, whose global reach and commitment to excellence make them an ideal partner,” Bradtke added.