Super Technologies expands board and C-suite
Table of contents
- Super Technologies has made three C-suite appointments and added a Non-Executive Board Member as part of a broad leadership overhaul.
- Incoming hires bring senior experience from Netflix, Google, Amazon and Zalando.
- The changes coincide with the departure of CFO Glyn Hughes, who returns to strategic shareholder Hellen’s Rock Capital.
Super Technologies, the parent company of Superbet, has announced three C-suite appointments and a new Non-Executive Board Member, as the business accelerates an AI-driven growth strategy across its European and international markets.
Sergio Ezama joins as Non-Executive Member of the Board and Chair of the Remuneration Committee. He currently serves as Chief Talent Officer at Netflix, a position he has held since 2021.
Before Netflix, he was Global Chief Talent Officer at PepsiCo, where he led talent programmes across more than 200 countries. His remit at Super Technologies will cover remuneration strategy, culture and leadership development at board level.
C-suite appointments
Mina Dimitrova joins as Chief Strategy Officer, taking responsibility for organic growth, new venture development, AI transformation and M&A activity. She will work closely with the Finance function to drive expansion initiatives. Her prior experience includes building and leading EMEA strategy and operations at Google, as well as positions at YouTube, McKinsey & Company, and advisory work with startups and scaleups.
Andrew Watts has been named Chief Product Officer, leading product strategy and execution across the group. He brings more than 20 years of product leadership experience at the intersection of commerce, platforms and AI.
He was part of the early Amazon team that launched video streaming in 2008 and earned 12 US patents during his tenure. He later served as Senior Vice President of Product Management at Zalando, overseeing a shift toward AI-powered personalised discovery across 29 markets for 62 million customers.
Olatz Urroz joins as Chief Financial Officer, bringing over two decades of international finance experience across technology, banking and industrial sectors. She previously served as CFO and SVP of PagoNxt, Santander’s global payments business, and held multiple senior finance roles at Amazon spanning global customer fulfilment and seller partner services.
She also served as a Non-Executive Board Member and Head of the Audit Committee at Fluidra.
CFO departure
Alongside the new appointments, outgoing CFO Glyn Hughes transitions back to Hellen’s Rock Capital, a strategic shareholder of Super Technologies, after three years in the role.
During his tenure, Hughes led key refinancing and expansion initiatives and is credited with establishing a more disciplined operating model across the group. He will oversee portfolio-wide initiatives at Hellen’s Rock Capital in his next position.
Sacha Dragic, who became sole CEO of Super Technologies effective 1 January 2026, welcomed the appointments on LinkedIn:
“Thank you Sergio Ezama for your trust in what we are trying to achieve and I am honoured you accepted to join our board and chair our RemCo. And finally a huge welcome to Olatz Urroz Mina Dimitrova and Andrew Watts. I am sure we will have a lot of fun together.”
Growth backdrop
The reshuffle follows a period of significant corporate activity at Super Technologies. The company completed its rebrand in December 2025, marking a strategic pivot toward positioning itself as a technology platform rather than a traditional betting operator.
In February 2026, it completed the acquisition of Maxbet Online‘s Romanian and Maltese operations, consolidating its position in its home market. The group also launched Superbet in Greece that same month, making it the brand’s fifth European market, and secured a €1.3bn refinancing agreement with Blackstone in 2025 to fund further international expansion.
The scale of the leadership overhaul, with each hire drawing on experience at global household names, points to a deliberate effort to strengthen the executive layer ahead of what is expected to be a demanding period for the industry.
Regulatory pressure is building in Romania, where the government moved in March to allow cities to restrict or close retail betting venues. For operators and investors monitoring Super Technologies’ trajectory, the key question will be how quickly the new team translates cross-industry credentials into measurable results.
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