Stake signs multi-year international partnership with Team Vitality’s CS2 team

• Stake becomes official international betting partner of Team Vitality’s Counter-Strike 2 roster
• Partnership debuts at IEM Cologne 2025, featuring jersey branding and digital activations
• Agreement includes content creation, player access, and international brand campaigns

Team Vitality has announced a multi-year global partnership with Stake, naming the betting and gaming platform as its official international partner for the organisation’s Counter-Strike 2 team. The deal, unveiled at IEM Cologne 2025, includes prominent jersey branding, digital activations, exclusive content, and player access under a major seven-figure agreement.

The partnership launches at one of the most prestigious events on the Counter-Strike calendar. IEM Cologne, which drew over one million viewers in its previous edition, offers Stake immediate visibility among a global esports audience. Team Vitality, the reigning champions, debuted their new jersey featuring Stake’s logo at the tournament, marking the start of the collaboration.

“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries.”

“At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights,” said Vas Roberts, co-CEO of Team Vitality.

Stake’s branding will appear on the front and left collarbone of the team’s official jersey, and the company will benefit from a full activation plan, including high-impact campaigns across social media and digital platforms. The collaboration will also include year-round premium content production and fan engagement initiatives, aligning both brands’ shared values of performance, ambition, and entertainment.

“This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the calibre of world-class partner we seek as we enter the esports arena,” said Akhil Sarin, Chief Marketing Officer at Stake.

The partnership also reflects the wider trend of mainstream global brands entering the esports sector to gain access to highly engaged audiences and to align with the culture of elite digital competition. With existing partnerships across Formula 1, MMA, and football, Stake’s move into esports reinforces its strategy of associating with top-tier performance-driven organisations.

Team Vitality’s CS2 team has had a landmark year, securing consecutive major titles including the ESL Grand Slam and Blast Austin Major. The team is widely recognised as a global leader in competitive Counter-Strike and continues to expand its influence on the international stage.