UFC fighter Arman Tsarukyan becomes Aviator brand ambassador

• Armenian UFC lightweight Arman Tsarukyan signs deal to promote the online crash game Aviator
• Tsarukyan joins other MMA stars in SPRIBE’s roster as Aviator monthly players surpass 60 million
• Partnership is part of a wider collaboration between SPRIBE and the UFC, including in-octagon branding

Armenian UFC lightweight Arman Tsarukyan has been named the newest brand ambassador for Aviator, the online crash game developed by SPRIBE.

The deal, announced on Friday, will see Tsarukyan promote the game globally over the next 12 months.

Tsarukyan, currently ranked number two in the UFC’s lightweight division, joins a roster of MMA athletes endorsing Aviator, including Alex Pereira, Johnny Walker and Merab Dvalishvili.

The game is played by more than 60 million people each month, who place over 400,000 bets per minute across more than 5,500 online casino sites worldwide.

“Our partnership with the UFC is proving to be hugely successful, allowing us to join forces with its superstar athletes and prize fighters such as Arman Tsarukyan,” said Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE.

“Arman is one of the hottest talents in the UFC pool right now, and it’s only a matter of time before he gets his shot at the lightweight division title. This is what makes him such a great ambassador for Aviator, and we look forward to working closely with Arman on some knock-out campaigns over the next 12 months.”

“I am very selective about the products I partner with, but when it came to being an ambassador for Aviator, I couldn’t refuse,” said Arman Tsarukyan, UFC athlete and Aviator brand ambassador.

“Nothing beats the thrill of stepping into the Octagon on Fight Night, but strapping in and taking flight with Aviator comes close. The SPRIBE team has some great campaigns in the works, and I’m looking forward to spreading the word about Aviator to my fans across the world.”

The partnership follows a wider collaboration between SPRIBE and the UFC, which includes a brand ambassador fund and the display of the Aviator logo inside the Octagon at Fight Night and Pay Per View events.