SBC Summit sets Latin America agenda for October

• SBC Summit’s dedicated Latin America track takes place on 1 October 2026 at the Feira Internacional de Lisboa in Lisbon.
• Individual sessions will cover Brazil, Peru, Mexico, Chile, Paraguay, and Ecuador.
• The three-day event is expected to draw 40,000 industry professionals to Lisbon.

SBC Summit has confirmed a dedicated Latin America track for 1 October 2026, bringing together C-suite executives from across the region to examine the pressures and opportunities reshaping gaming’s most closely watched emerging markets.

Regional view

Latin America remains one of gaming’s most dynamic regions, but the investment case is becoming more complex. Rising taxes, stricter compliance demands, and intensifying competition are reshaping where operators choose to commit capital.

The Latin America track forms part of the Global & Emerging Markets Stage, which also addresses Western Europe, Eastern Europe, Asia, the Middle East, and Central Asia. Five sessions on 1 October will tackle the region’s major markets individually, rather than treating Latin America as a single bloc.

Rasmus Sojmark, CEO and Founder of SBC, said:

“People often talk about Latin America as if it’s one market, but it isn’t. Every country is on its own journey, with its own opportunities, challenges, and pace of development. That distinction is important and largely why we put this track together.

“To not only give each market the attention it deserves, but help stakeholders cut through the noise by hearing directly from those who understand these markets best.”

Session breakdown

The track opens with the strategic overview LatAm Leaders: Strategy, Scale and Survival, featuring Juana Bischoff (Head of LATAM, Oddin.gg), Zeno Ossko (CEO, BetWarrior), Anton Rublievskyi (CEO & Partner, GROWE), and Julio Cesar Tamayo (CEO, WPlay). The panel will examine which markets continue to justify investment and how operators are balancing growth ambitions against rising costs and regulatory change.

Brazil takes the spotlight next in Brazil Unfiltered: What Leaders Actually Think. The market has operated under a fully licensed federal regime since January 2025, but political pressure on its regulatory foundations and climbing acquisition costs continue to cloud the outlook.

Hugo Baungartner (Chief Business Officer, Esportes Gaming Brasil), João Gerçossimo (CEO, EstrelaBet), Jordi Sendra (CEO, Alea), and Thomas Carvalhaes (Founding Member and Council Member, ABRAJOGO) will assess whether the market is beginning to reward discipline, localization, and long-term thinking.

Peru follows in Peru’s Big Shift: Compliance Tightening, Growth Exploding. Despite increased taxation and toughening compliance requirements, the country has become one of Latin America’s fastest-growing regulated gaming markets, with online GGR projected to reach between $1.1bn and $1.3bn. Gonzalo Pérez (CEO, Apuesta Total) and Gonzalo Rosell (CEO, La Tinka) will address whether that trajectory can hold as regulatory expectations tighten further.

Mexico and beyond

Mexico Reloaded: The Market on the Edge of a Major Reset will examine how proposed regulatory reforms could fundamentally alter the outlook for one of Latin America’s largest gaming markets and what that means for operators already active there.

The track closes with LatAm’s Next Moves: Certainty, Chaos and Quiet Winners, broadening the lens to Chile, Paraguay, and Ecuador. All three sit at earlier stages of regulatory development but are drawing growing interest from operators looking for the next entry point.

The full SBC Summit runs from 29 September to 1 October 2026 at the Feira Internacional de Lisboa and MEO Arena, with 40,000 industry professionals expected across the three days.

Alongside the Global & Emerging Markets Stage, the event offers dedicated tracks covering Global Regulations, Technology, Payments, and Product Innovation.

The session agenda maps a shift in how the industry is reading Latin America. Entry was the debate five years ago. The harder question now is profitability under pressure: whether rising taxes, tightening compliance, and expensive customer acquisition are creating a ceiling that volume alone cannot break through. Lisbon in October may offer the clearest read yet on where operators actually stand.