Novibet adds Games Inc slot portfolio

• Games Inc has gone live with Novibet, bringing its slot content to the operator’s player base across multiple regulated markets.
• Novibet’s own figures put its casino library at more than 8,500 games from over 150 providers.
• The deal builds on Games Inc’s wider push to grow operator distribution over the past 12 months.

Games Inc has gone live with Novibet, bringing its slot portfolio to the operator’s international player base across a number of key markets.

The launch extends Games Inc’s distribution as the studio continues building relationships with operators focused on entertainment-led casino content.

Sharpening the pitch

Fiona Hickey, Managing Director at Games Inc, said the deal reflects the studio’s broader commercial strategy.

“Novibet has strong market reach, a clear entertainment focus and a player base across several territories where we see real potential for our games. For us, this is about more than expanding our partner network. It is about getting Games Inc. content in front of more players, through an operator that understands product, localisation and the importance of a strong casino experience.”

Hickey added that the past year has centred on sharpening the studio’s portfolio and how it positions new releases with partners.

“The last 12 months have been about sharpening our portfolio, improving how we launch, and making sure our games are easy for operators to position and exciting for players to discover. This launch is another sign that the work is moving in the right direction.”

Room on a crowded shelf

Fotini Matthaiou, Executive Director of Casino at Novibet, said the addition supports the operator’s ongoing efforts to broaden its game library.

“At Novibet, we are continuously evolving our gaming portfolio to offer our players a broad and engaging range of high-quality entertainment experiences. Games Inc. brings creative, character-led content that adds further variety to our offering, and we are pleased to make its games available to players across our different international markets.”

Novibet has struck several content deals this year despite the collapsed takeover talk. The operator recently added ICONIC21’s Gravity Series titles to its live casino offer, and became the first operator licensed under Ireland’s new gambling regulator earlier this year.

For Games Inc, the deal marks another operator added to a partner list the studio has built steadily since Hickey’s appointment last year. With distribution now spanning several of Novibet’s regulated markets, the next test for the studio will be whether its titles hold their own in lobbies that already carry thousands of competing games.

Novibet’s backdrop

Founded in 2010, Novibet describes itself as a GameTech company delivering online sports betting and casino entertainment across regulated markets, with tech hubs in Greece and Malta and more than 1,000 staff across its wider operations, which extend into Brazil and Mexico.

It is the second-largest betting and gaming brand in Greece, behind OPAP, and has spent the past year fending off consolidation pressure in its home market.

In March 2026, Allwyn International abandoned a proposed €217 million takeover of Novibet after Greece’s competition authority warned the deal would hand Allwyn more than 70% of the domestic online betting and gaming market.

Regulators singled out Novibet as the only operator capable of challenging Allwyn on equal terms, a profile that has kept it a closely watched name in European gaming circles even as it builds out its Latin American business.