ICONIC21 content goes live on Blue Ocean Gaming

• ICONIC21 has signed a distribution agreement with Blue Ocean Gaming, adding its full multi-vertical portfolio to the aggregator’s operator network.
• Blue Ocean Gaming’s GameHub platform aggregates content from more than 140 providers, giving operators access to over 13,000 casino titles.
• The deal covers ICONIC21’s Gravity Series live games, its slot catalogue and an expanding suite of RNG titles including Chicken Run and Mines.

ICONIC21 has signed a new distribution agreement with Blue Ocean Gaming, giving the aggregator’s operator network full access to the studio’s live casino, slots and RNG content.

The deal, announced on 14 July 2026, marks the latest step in ICONIC21’s rapid international expansion. Under the agreement, Blue Ocean Gaming’s operators gain access to ICONIC21’s entire portfolio through the supplier’s GameHub aggregation platform.

GameHub already pulls together content from more than 140 providers, offering a catalogue of over 13,000 casino titles spanning slots, live casino, virtual sports and sportsbook.

Gravity Wheel takes centre stage

The centrepiece of ICONIC21’s live casino offering is the Gravity Series, a family of fast-paced game show titles built around continuous action rather than scheduled bonus rounds. The newest addition, Gravity Wheel, keeps multipliers active on every spin instead of gating them behind a bonus feature.

Players face four multiplier symbols on the wheel: Saturn, Moon, Comet and Sun, with the Sun symbol capable of paying out up to 1,000x. ICONIC21 describes the format as one of the highest-velocity game shows currently available in live casino, and it has already featured in the supplier’s Maxbet rollout in Romania earlier this year.

Slots and RNG lineup

The Blue Ocean Gaming agreement also brings across ICONIC21’s slot portfolio, including Buffalo Wild Collection and Las Piggas. Operators will additionally gain access to the studio’s RNG suite, among them Chicken Run, Mines and Crash, which ICONIC21 says have performed well for retention in existing partnerships.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said:

“Being distributed through a platform of this scale, alongside such a strong roster of providers, gives our content exceptional exposure and reach. What makes us proud is that our footprint keeps growing, and it keeps growing very quickly. Each new partnership is a reflection of our strength and potential, and Blue Ocean Gaming is a very meaningful addition to that journey.”

Dejan Jović, CEO at Blue Ocean Gaming, said:

“ICONIC21 is doing something truly exciting in the live casino space, raising the bar when it comes to player immersion and showmanship. Their ability to take classic table games and supercharge them with dynamic twists like the Gravity series adds a fantastic new layer of entertainment to GameHub. It’s exactly the kind of high-vibe, retention-driven content our operators look for to stand out in a crowded market, and we are thrilled to welcome them on board.”

Building on a busy run

The Blue Ocean Gaming tie-up lands weeks after ICONIC21 opened a dedicated live studio built for Stake, and follows a similar aggregation deal that brought its portfolio to Novibet across nine regulated markets. The supplier has also kept up a steady release cadence, most recently adding a Keno title with selectable risk levels to its RNG range.

Recently ICONIC21 discussed its AI-driven product direction in an interview with Chief Product Officer Edvardas Sadovskis, How an AI is giving RNG a new personality.

That combination of new distribution deals and frequent product launches has become a consistent pattern for ICONIC21 this year, as the studio pushes further into operator networks across Europe and beyond.

The tie-up puts ICONIC21’s format directly in front of a client base that already stocks well over a hundred rival studios, raising the stakes on how quickly Gravity Wheel can establish itself once it rolls out across GameHub’s wider operator base in the weeks ahead.