Fanatics takes World Cup prediction markets live
Table of contents
- Fanatics Markets and ADI Predictstreet have launched a co-branded FIFA World Cup 2026 prediction markets hub for US fans.
- The experience is live across 23 US states and four territories, exclusively through the Fanatics Markets app and website.
- FIFA names ADI Predictstreet as the Official Prediction Market Partner of FIFA World Cup 2026.
Fanatics Markets has launched a co-branded FIFA World Cup 2026 hub with ADI Predictstreet, FIFA’s Official Prediction Market Partner for the tournament, giving eligible US fans access to football prediction markets, live tournament news and official player data ahead of the summer competition.
Hub goes live
The World Cup Hub is available to users in 23 US states and four territories, including California, Texas and Florida among others, as well as Guam, Puerto Rico, American Samoa and the US Virgin Islands. The experience runs exclusively through the Fanatics Markets app and website.
The co-branded hub combines global football prediction markets with tournament news, official player data and in-app content. Fanatics Markets operates on infrastructure provided by Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange.
Paragon Global Markets, LLC, operating as Fanatics Markets IB, is registered with the CFTC as an Introducing Broker and is a member of the National Futures Association.
Matt King, CEO of Fanatics Betting & Gaming, said:
“Fanatics has been building something unique; direct relationships with tens of millions of fans, across every team, every sport, every moment that matters to them. When ADI Predictstreet was looking for a US partner, it was a natural conversation given the scale of our reach to fans. We are excited to bring that experience to Americans this summer.
“The World Cup Hub gives fans a more immersive way to follow the tournament in real time, combining content, data and prediction markets all in one experience.”
The FIFA connection
FIFA named ADI Predictstreet as its first official partner in the prediction market category ahead of the 2026 tournament, with a global rollout planned to give fans interactive ways to forecast on-pitch outcomes.
The platform is built on ADI’s institutional-grade blockchain and is accessible through dedicated mobile and desktop apps throughout the World Cup.
Dimitrios Psarrakis, CEO of ADI Predictstreet, said:
“As the Official Prediction Market Partner of FIFA World Cup 2026, we are thrilled to have a US partner that fans already know and trust. As a global leader in sports, through the merchandise, the moments, the direct relationships with millions of fans, their reach and understanding of the American sports fan is unmatched.
“As the primary host country for the FIFA World Cup 2026, the US is a strategically important market, and we greatly value the long-term opportunity this collaboration provides to strengthen the presence of the ADI Predictstreet brand in the region.”
FIFA has noted the underlying technology is designed to extend into areas beyond football, including finance, technology and other global events.
The partnership lands as prediction markets face growing scrutiny in the US. The sector has attracted significant regulatory attention in recent months, with the CFTC’s oversight framework drawing industry pushback and Minnesota becoming the first state to criminalise their operation.
Light & Wonder CEO Matt Wilson has warned the sector has gone parabolic.
Sportsbooks feel the heat
The launch of an officially partnered, CFTC-regulated prediction markets product tied to the world’s largest sporting event is a significant test case for the sector’s mainstream viability in the US.
With 104 matches across 16 host cities in the US, Canada and Mexico from June 11, the tournament provides an extended window for both companies to demonstrate audience scale to regulators and investors.
The combination of Fanatics’ consumer reach and FIFA’s official data infrastructure marks a deeper push into territory traditional sportsbooks have long occupied. Per the CFTC framework, prediction market platforms are prohibited from restricting winning customers in the way sportsbooks routinely do, a distinction that will shape how the product is received by both regulators and rival platforms.
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