Brazil’s OIG Gaming picks FIRST.bet for sportsbook

• 7Games, Betão and R7, all operated by OIG Gaming Brazil, have gone live with a full sportsbook powered by FIRST.bet technology.
• 7Games built its own branded front end on SportOS, with FIRST.bet’s engine handling trading, pricing, live markets and risk management underneath.
• The deal extends FIRST.bet’s footprint in Brazil as competition intensifies across the country’s rapidly growing regulated market.

Three casino brands operated by OIG Gaming Brazil Ltda. are now live with a full sportsbook powered by FIRST.bet. The brands, 7Games, Betão and R7, are among Brazil’s largest casino-led operators.

White-label build

7Games developed its own branded front end on SportOS, the FIRST.bet operating system. The FIRST.bet engine runs underneath, covering trading, pricing, live markets and risk management. Players interact with an interface that is entirely 7Games in look and feel.

The platform deploys in Brazilian Portuguese, with odds models calibrated to domestic competitions and the risk management tools required to trade at national scale. FIRST.bet says the localisation allows operators to enter the market without adapting the product first.

The deployment spans all three OIG brands simultaneously, confirming FIRST.bet’s ability to power multiple brands for a single operator at scale.

Into sports

OIG Gaming is a major player in the Brazilian casino space. The company holds two licences from Brazil’s Secretariat for Prizes and Betting (SPA), operating four brands in total: 7Games, Betão, R7 and ICE. The sportsbook launch across three of them marks a significant step into a vertical that has consolidated sharply since regulated betting opened in January 2025.

Fernando Oliveira Lima, Founder and CEO of 7Games, said:

“Brazil is not a market you can grow into slowly. The product has to work from day one. FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”

Tom Light, Founder and CEO of FIRST.bet, said:

“Brazil rewards operators who get the product right and punishes the ones who don’t. 7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”

FIRST.bet in Brazil

The OIG deal adds to FIRST.bet’s Brazilian footprint. The supplier powered Matchbook’s entry into the country earlier this year via matchbook.bet.br.

Founded by former SBTech executives, FIRST.bet holds licences from the Malta Gaming Authority (MGA) and Sweden’s Spelinspektionen, and carries GLI-33 certification and ISO auditing. Tom Light also received the Individual Achievement Award at the EGR Awards 2026.

The company’s award run continued this year with Sports Betting Supplier of the Year at the EGR B2B Awards 2026 and Best Sportsbook Provider at BiS SiGMA South America 2026. Both follow Sportsbook Supplier of the Year titles at the SBC Awards and EGR LATAM Awards in 2025.

Brazil closed its debut regulated year among the world’s five largest betting markets, with more than 180 licensed brands now operating in the country. Casino operators with established player bases are moving quickly to extend that traffic into sports betting. Those who can deploy locally tuned technology at speed are setting the early pace.