Betfair trials prediction markets with UK users

• Flutter Entertainment-owned Betfair has launched an invite-only beta of Betfair Predicts, a redesigned interface built on top of the existing Betfair Exchange.
• The product lets select UK users trade on sports, politics and entertainment events via Yes/No contracts, drawing on the Exchange’s existing liquidity.
• Betfair says there is “strong and untapped” demand for prediction market formats in the UK.

Flutter Entertainment’s Betfair has begun testing a prediction markets product with a limited group of UK users, as interest in event-outcome trading grows on both sides of the Atlantic.

Betfair Predicts is currently available in an invite-only beta, open to a small number of existing account holders.

The product operates as a new interface layered on top of the established Betfair Exchange, with customers able to trade on real-world events across sports, politics and entertainment by selecting Yes or No outcomes and entering a stake, rather than placing a traditional bet.

Exchange foundations

Betfair says there is “strong and untapped” demand for prediction market formats in the UK, and that it, as an exchange operator, is best placed to capitalise on it. Customer feedback has already indicated appetite for the product, according to sources at Flutter, whose International segment grew revenue approximately 15% in 2025.

“We’re constantly testing new innovations and Betfair Predicts is an example of this work. This is a BETA product that will evolve based on customer feedback.”

— Betfair spokesperson

Betfair also provided technical expertise to FanDuel during the 2025 US launch of FanDuel Predicts, giving the Flutter group direct experience in bringing prediction market interfaces to market.

Regulatory clarity

Unlike in the United States, where prediction market classification has triggered legal disputes between federal and state authorities, the UK position is comparatively settled. Because Betfair Predicts operates as a reskin of the Betfair Exchange, it falls under Betfair’s existing UK Gambling Commission (UKGC) licence and is treated as gambling.

The UKGC confirmed this position in February, stating that prediction market operators require betting intermediary licences to operate legally in Britain.

Companies operating exchanges are also subject to the Financial Conduct Authority, which has maintained a retail ban on binary options since 2019, adding a second layer of oversight for any operator scaling a prediction markets product in the UK.

Matchbook had earlier signalled its own ambitions in the space, announcing plans to launch the first dedicated prediction market platform licensed in the UK. Robinhood has also held discussions with the FCA over a potential European expansion for its event contracts business.

In the US, Kalshi lawsuits brought by multiple states remain ongoing in 2026.

With its existing UKGC licence, deep exchange liquidity and an established user base, Betfair is well placed for a broader rollout. The beta’s outcome is likely to shape Flutter’s timeline and may prompt further regulatory guidance on where prediction market supervision sits between the UKGC and FCA.