BETER partners with Entain CEE to expand content offering in Croatia and Poland

• Live betting content provider BETER secures deal with Entain CEE to supply fast-paced betting tournaments to SuperSport and STS operators
• Partnership brings ESportsBattle esports tournaments and Setka Cup table tennis series to Croatian and Polish markets
• Deal strengthens BETER’s foothold in Central and Eastern Europe whilst bolstering Entain CEE’s content portfolio across two key territories

BETER has announced a content partnership with Entain CEE, expanding its reach into the Croatian and Polish markets through the operator’s SuperSport and STS brands.

Tournament content integration

The collaboration will see BETER’s signature ESportsBattle tournaments integrated across Entain CEE’s platforms, featuring competitive esports content in eFootball and eBasketball. Additionally, the widely recognised Setka Cup table tennis series will be made available to players across both territories.

 “We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders,” said Gal Ehrlich, CEO of BETER.

“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow. We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”

“Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS,” added Ivan Gojic, Chief Sportsbook Officer at Entain CEE.

“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports. This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”

Market positioning

Entain CEE represents a joint venture between London-listed Entain and investment firm EMMA Capital, holding significant market positions in both territories. SuperSport commands approximately 50 per cent market share in Croatia’s regulated betting market, whilst STS operates as Poland’s leading sports betting operator.

The partnership arrives as BETER continues expanding its content distribution network, having recently secured several deals. The company delivers content for approximately 700,000 rapid-fire betting events annually, offering up to 50 different betting markets per event.

BETER’s content portfolio spans both traditional sports and esports tournaments, with the company maintaining partnerships with integrity bodies including the Esports Integrity Commission and International Betting Integrity Association.