BETBY opens fifth global office in Athens to strengthen European presence

• Sports betting provider establishes Athens hub as fifth international office alongside locations in Latvia, Malta, Montenegro and Barcelona
• Expansion supports BETBY’s continued growth following triple-digit revenue increases and strategic partnerships across regulated markets
• New Greek office will focus on artificial intelligence, machine learning and innovative sports technology development

BETBY, the innovative sportsbook supplier, has officially opened its fifth office in Athens, Greece, marking another milestone in the company’s global expansion strategy.

The Athens hub adds to BETBY’s existing office network across Latvia, Malta, Montenegro and Barcelona, establishing a stronger European footprint for the B2B sports betting provider.

This latest expansion comes as part of BETBY’s ambitious growth plans following exceptional commercial performance in 2024 and early 2025.

Strategic focus on technology innovation

The Greek office will serve as a key development centre for BETBY’s technological advancement, with particular emphasis on artificial intelligence, machine learning and innovative sports technology solutions. This focus aligns with the company’s broader investment in AI-driven products, including its AI Labs suite of tools.

BETBY’s expansion into Greece represents a strategic move to tap into the country’s growing importance as a technology hub within the European gaming sector. The location provides access to skilled technical talent while supporting the company’s development of next-generation betting solutions.

“The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward,” said Leonid Pertsovskiy, Chief Executive Officer at BETBY.

Continued growth trajectory

The Athens office opening follows BETBY’s strong commercial performance, with the company reporting a 179% increase in Gross Gaming Revenue during Q1 2025 compared to the same period in 2024. The supplier has also expanded its partner network significantly, with active player numbers growing by 20% year-on-year.

BETBY’s expansion strategy has included multiple strategic partnerships throughout 2025, including collaborations with Broadway Platform, Satoshi Gaming Group and Elantil to extend its global reach across regulated markets.

The company currently serves over one million users worldwide through its comprehensive sportsbook platform covering 125+ sports and 3,000+ betting markets.