Betano wins Latin America double at SBC Awards Americas again
Table of contents
- Kaizen Gaming’s Betano brand took home Sportsbook Operator of the Year and Casino Operator of the Year for Latin America at the SBC Awards Americas 2026.
- The double win is a consecutive achievement, repeating Betano’s sweep of the same two categories at the 2025 edition of the ceremony.
- The awards were presented on 10 June during SBC Summit Americas at Pier Sixty Six in Fort Lauderdale, Florida.
Kaizen Gaming has claimed a consecutive Latin America double at the SBC Awards Americas 2026, with its Betano brand named both Sportsbook Operator of the Year and Casino Operator of the Year for the region for the second year running.
The ceremony took place on 10 June at the Pier Sixty Six hotel in Fort Lauderdale, Florida, where 34 awards were distributed before an audience of 600 industry leaders. BetMGM, Sportradar and Soft2Bet also stood out on the night, each collecting two trophies.
Back-to-back recognition
The repeat wins mark a significant endorsement of Betano’s regional footprint. The brand has built a strong position across South America, with the largest market share among online operators in Brazil as well as notable presence in Argentina and Peru.
Christos Tzalavras, Chief Product Officer at Kaizen Gaming, said:
“We are very happy about this distinction, especially since it recognizes our focus on providing our customers with the best possible experience, both through our Sportsbook and our Casino offerings. And of course, it’s equally important that these awards concern the Latin American region, which has totally embraced us and to which we owe a large part of our success.
“With the World Cup now upon us, South America is a hugely strategic region for the industry, and we remain committed to setting new standards for innovation, trust, and customer experience.”
The recognition adds to a strong run on the awards circuit. Earlier this year, Kaizen Gaming secured three titles at the SBC Awards Europe 2026 in April, winning Sportsbook Operator of the Year, Casino Operator of the Year and Operator Innovation in Gaming.
World Cup and football ties
The timing of the awards coincides with the start of the FIFA World Cup 2026, which kicked off on 11 June across Canada, Mexico and the United States. Betano holds the status of Official Tournament Supporter for Europe and South America, offering fans exclusive opportunities to engage with the tournament responsibly.
The brand’s football presence in Latin America runs deep. Betano is the title sponsor of Brazil’s Brasileirão Serie A and Copa Betano do Brasil, the presenting partner of Argentina’s Liga Profesional de Fútbol and Copa Argentina, and a front-of-shirt partner for both Clube de Regatas do Flamengo and Club Atlético River Plate. Kaizen Gaming is also an Official Partner of CONMEBOL.
The company moved to strengthen its product capabilities earlier this year with the acquisition of GameplAI, a UK-based provider of AI-powered sports trading and analytics. The deal is designed to enhance performance across sports trading, player markets and in-play experiences on the Betano platform.
With the World Cup driving a surge in betting activity across the region, the next few months will be a real test of whether Kaizen Gaming can turn Betano’s brand recognition into durable revenue gains in markets that are still finding their regulatory footing.
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