Yggdrasil partners with Novoline to strengthen German market presence
- Yggdrasil Gaming has signed a content deal with German operator Novoline.de to expand its footprint in Germany’s regulated market
- The partnership brings popular Yggdrasil titles, including the Vikings series and Champion of the Underworld to Novoline’s platform
- The agreement forms part of Yggdrasil’s wider European expansion strategy following recent deals in Italy, Finland, Bulgaria and Lebanon
Yggdrasil Gaming has partnered with German operator Novoline.de to expand its reach in the country’s regulated online gaming market.
The deal, announced on 31st August 2025, allows the leading supplier to strengthen its presence in Germany through the Hamburg-based platform.
Under the agreement, Novoline customers will gain access to some of Yggdrasil’s most recognised slot titles, including the Vikings series, Champion of the Underworld, and Valley of the Gods. The partnership will also bring YGG Masters games to the German platform, featuring titles from boutique developers like Peter & Sons and 4ThePlayer.
Novoline, which operates under Löwen Entertainment as part of the Novomatic Group, launched in 2021 and has steadily grown its presence in Germany’s highly regulated market. The platform currently offers more than 650 games, including content from Novomatic’s interactive division Greentube and software provider Swintt.
“We’re delighted to partner with Novoline to bring our top-quality games portfolio to their German player base,” said Jose Kadala, Chief Commercial Officer at Yggdrasil. “It’s a brand that has quickly gained traction in a highly regulated market and we firmly believe that our titles will resonate well with their player base.”
Florian Hermann, Managing Director at Novoline.de, welcomed the collaboration, stating:
“Yggdrasil has more than a decade’s experience in producing engaging titles that have a strong fanbase. We’re confident that our customers will love the new titles added to our offering”.
The German partnership follows Yggdrasil’s recent expansion across regulated European markets. In recent months, the supplier has secured partnerships with leading operators in Italy, Finland, Lebanon and Bulgaria.
The same week as the Novoline announcement, Yggdrasil also extended its Italian footprint through a partnership with bet365.
Yggdrasil’s strategic focus on regulated markets reflects the company’s commitment to delivering compliant, high-quality gaming content whilst building sustainable partnerships across key European jurisdictions.
Since its founding in 2013, the Malta-based supplier has established itself as a leading provider through strategic partnerships and a portfolio that combines established game series with innovative releases from its YGG Masters programme.
Do you have a story worth sharing?
Send it over to our editors!