Tereza Melicharkova joins Games Valley as Marketing Director
Table of contents
- Games Valley appoints Tereza Melicharkova as Marketing Director, strengthening its senior leadership team.
- Melicharkova brings experience from Relax Gaming, Swintt, Glitnor Group and Elantil.
- The hire follows the arrivals of CEO Ariel Reem and Advisory CSO Robert Dowling earlier this year.
Games Valley has appointed Tereza Melicharkova as Marketing Director, the latest senior hire as the iGaming aggregator builds out its leadership team and advances its push across regulated markets.
A seasoned marketing career
Melicharkova has held senior marketing roles at several of the industry’s leading suppliers, including Relax Gaming, Swintt, Glitnor Group and Elantil. Her career began at NetEnt, where she progressed from marketing and events coordinator to events manager, before taking on senior positions at Pragmatic Play and Pariplay.
She is widely recognised across the iGaming sector, with a profile built on brand-building at growth-stage suppliers and a strong industry presence through speaking engagements and commentary on branding and leadership.
In her new role, Melicharkova will focus on strengthening Games Valley’s brand presence, supporting commercial expansion and communicating the company’s differentiated approach to aggregation.
Ariel Reem, CEO at Games Valley, said:
“Tereza is one of the most recognisable and respected marketing leaders in iGaming, and we are thrilled to welcome her to Games Valley at such an important stage in our journey. Games Valley is building something very different in the aggregation space, and Tereza is the perfect person to help us spread the word.”
Tereza Melicharkova, Marketing Director at Games Valley, said:
“Games Valley has the energy, ambition and product thinking that make this such an exciting opportunity. This is a company with strong technology, a bold leadership team and a genuine appetite to challenge how aggregation is done. I’m excited to help shape the brand, tell that story and support the company’s next phase of growth.”
New-look leadership team
Melicharkova joins a reshaped executive team at Games Valley. Ariel Reem was appointed CEO in September last year, bringing experience from seven years leading Genesis Global across regulated markets including the UK and Denmark.
Robert Dowling followed in February 2026 as Advisory Chief Strategy Officer, with a remit covering global commercial and growth initiatives, market entry into new regulated territories and operator relationships.
Alongside its growing portfolio of casino content, Games Valley is also developing its live casino aggregation offering, giving operators streamlined access to premium live experiences through a single integration.
What comes next
With a more complete senior team now in place, Games Valley is positioned to sharpen its commercial and brand strategy as it targets further growth in regulated markets. Melicharkova’s track record in scaling supplier brands from early-stage through to wider market recognition is directly relevant to the company’s current phase.
For operators assessing aggregation partners, the continued investment in leadership signals a serious intent to compete on both product and brand, areas that are becoming increasingly important as regulated markets grow more competitive globally.
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