Spotlight Sports Group launches Smart View Tipping Feed and Racing Bet Builder for 2026

• Spotlight Sports Group introduces Smart View Tipping Feed, a 24/7 global tipping service covering seven racing regions with algorithm-driven selections.
• Racing Bet Builder debuts as Spotlight’s first same-race multiple product for UK and Irish racing, powered by data-led insights.
• Both products launch this month as part of Racing Post’s 40th anniversary year innovation strategy.

Spotlight Sports Group has unveiled two racing technology products designed to modernise how operators present horse racing content to customers.

The London-based organisation, which operates Racing Post, announced on 6 January that Smart View Tipping Feed and Racing Bet Builder would become available to operators this month.

Both products aim to simplify racing for time-pressed and novice audiences whilst increasing customer engagement through algorithm-driven recommendations.

Global tipping service targets multiple markets

Smart View Tipping Feed delivers continuous betting selections across seven racing jurisdictions: the UK and Ireland, USA and Canada, Australia and New Zealand, France, South Africa and the UAE. Additional regions will follow.

Each selection carries specific betting angles, including Naps, Bankers, Course Legends, Ideal Conditions and Data Aces. Operators can deploy this content across sportsbook platforms, mobile applications, customer relationship management systems and retail environments.

The tipping service operates around the clock, providing operators with what Spotlight describes as a constant flow of high-quality, high-intent content suited to modern betting environments.

Racing Bet Builder introduces same-race multiples

Racing Bet Builder represents Spotlight’s first product specifically built for same-race multiple bets in horse racing. The tool identifies combinations across derivative markets, including To Win, Top Finish, Winning Distance and Match Bets for all UK and Irish races where market availability supports such wagers.

Unlike single-verdict systems, each Bet Builder comprises multiple data-driven selections. Every selection includes written analysis and a Smart View market confidence rating, allowing operators to present transparent, explainable betting options backed by expert insight.

Both products draw on the Smart View Engine, which analyses hundreds of variables for each runner. The engine evaluates ability, trainer form, jockey strength, course suitability, distance and ground preferences, draw bias and jumping proficiency to generate interpretable ratings.

Four decades of racing expertise inform new tools

The launches coincide with Racing Post’s 40th anniversary, marking what Spotlight characterises as its most substantial Smart View evolution to date. The products extend Spotlight’s racing intelligence beyond traditional racecards into predictive, recommendation-based tools.

“As we enter Racing Post’s 40th anniversary year, we are proud to continue to lead the way with racing innovation that moves the industry forward,” said Sam Houlding, Managing Director of B2B at Spotlight Sports Group.

“Smart View Tipping Feed and Racing Bet Builder represent the next evolution of our fantastic Smart View product, with both innovations delivering modern, data driven solutions that give operators powerful new ways to engage racing audiences, and give punters easily digestible, trusted guidance, crafted from decades of Spotlight expertise.“

Houlding confirmed the releases form part of a broader 2026 innovation roadmap, with further announcements planned throughout the year.

Industry showcase at ICE Barcelona

Spotlight will demonstrate both products at ICE Barcelona from 19 to 21 January, providing operators with hands-on access to the new technology.

The company employs more than 400 staff globally and operates a portfolio that includes Racing Post, Pickswise, myracing and Free Super Tips, alongside marketing agencies ICS digital and ICS translate. Spotlight partners with operators, affiliates and media organisations across the international betting industry.

The Smart View Engine’s design philosophy centres on removing complexity from racing whilst broadening its global appeal. By standardising racing content delivery with consistency and accuracy, Spotlight aims to help operators engage wider audiences beyond traditional racing demographics.

Both products will be available to operators this month, with implementation support provided through Spotlight’s B2B division. The company positions these launches as foundational elements of its racing technology strategy for 2026, promising additional innovations as the year progresses.