Sportradar completes acquisition of IMG ARENA and global sports betting rights portfolio

• Sportradar finalises acquisition of IMG ARENA from Endeavor Group and OB Global Holdings.
• Acquisition provides access to over 38,000 official data and 29,000 streaming sports events worldwide.
• The deal is expected to boost revenue, EBITDA margins, and cash flow growth without immediate financial outlay.

Sportradar Group AG has successfully completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings and OB Global Holdings.

Announced on November 3, 2025, this deal significantly expands Sportradar’s access to premium sports content across 14 global sports, strengthening its position as a leading provider in the international sports betting market.

The acquired portfolio includes strategic partnerships with more than 70 rights holders, delivering about 38,000 official data events and 29,000 streaming events annually. Sportradar now covers over one million matches each year globally. This acquisition enhances Sportradar’s content distribution capabilities and supports further product development.

Financial terms and strategic impact

No immediate financial payment was required from Sportradar. Instead, the transaction includes $225 million in total consideration directed to Sportradar and selected sports rights holders.

Sportradar will receive approximately $103 million, paid over two years, and the seller will prepay about $122 million to certain rights holders. The company anticipates the deal will improve adjusted EBITDA margins and free cash flow conversion while accelerating growth in revenue and cash flow.

Sportradar’s CEO on the acquisition

Carsten Koerl, Sportradar’s Chief Executive Officer, said:

“We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities.

“With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”

This acquisition positions Sportradar to offer enhanced sports betting content and technology solutions, increasing its competitive edge. The expanded content portfolio is likely to drive innovation and create richer experiences for operators and fans worldwide.

As Sportradar integrates IMG ARENA’s assets, industry stakeholders will monitor effects on content access, market dynamics, and technology development closely.