Soft2Bet launches Sweden’s first social media-style online casino

• Swiper uses swipe-driven navigation similar to TikTok for mobile gambling discovery
• Platform integrates Swedish-specific features including BankID verification and Swish payments
• Casino operates under Swedish Gambling Authority licence with localised content and dealers

Soft2Bet has launched Swiper, Sweden’s first online casino built around swipe-driven navigation popularised by social media applications.

The mobile-focused platform enables players to discover and select games using thumb-based navigation whilst operating under a Swedish Gambling Authority licence.

The casino has been specifically designed for Swedish players, incorporating localised elements including onboarding processes, payment methods, and game certification to comply with Spelinspektionen standards.

Players can register and make transactions using BankID verification and Swish instant payments, whilst remaining connected to Spelpaus, Sweden’s national self-exclusion system.

Swiper’s core feature is a personalised feed of short-form video clips showcasing new game releases, jackpots, and live-dealer action, similar to browsing stories on TikTok.

The platform utilises Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engine to deliver tailored missions, quests, and rewards designed to increase player engagement.

“A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a Swedish app, because we’ve intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards,” said Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Players can expect endless social-style content that feels completely authentic to their local experience.”

The platform offers one-handed swipe navigation for game discovery, alongside over 85,000 live and 70,000 pre-match sports betting events across diverse markets. Swiper also features localised promotions tied to Swedish events and holidays, with design elements adapted to local player preferences and cultural context.

The launch builds upon Soft2Bet’s established success with localised brands including Betinia and CampoBet. Swiper incorporates SEK wallets, dedicated Swedish-speaking dealers, and fully customised mobile applications as part of the company’s localisation strategy.

Soft2Bet, which holds 19 global licences and operates across 11 regulated markets, launched multiple brands in 2025 and deployed several innovative MEGA engines across Europe.

The company specialises in turnkey iGaming solutions and is recognised for its Motivational Engineering Gaming Application technology designed to enhance player retention and engagement.