Soft2Bet launches social media-inspired casino platform in Romania

• Soft2Bet has introduced Swiper, Romania’s first online casino built around swipe-driven navigation popularised by social media apps
• The mobile-focused platform features personalised video feeds similar to TikTok and is powered by Soft2Bet’s proprietary MEGA gamification engine
• The launch follows the company’s successful expansion into the Romanian market with its Don.ro brand and represents continued innovation in mobile gaming

Soft2Bet has launched Swiper in Romania, marking the country’s first online casino platform designed around the swipe-driven navigation mechanics popularised by social media applications. The mobile-focused platform allows players to discover and play games using simple thumb gestures, bringing social media-style interaction to online gambling.

Mobile-first design

The platform centres on a personalised, endless feed of short-form video clips showcasing new releases, jackpots, and live-dealer action, similar to browsing content on TikTok. This approach transforms traditional casino navigation into an intuitive, social media-inspired experience designed specifically for mobile users.

Every swipe interaction is enhanced by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engine, which delivers tailored missions, quests, and rewards designed to increase player engagement and session duration. The technology has previously been recognised for its innovation in casino entertainment at industry awards.

Romanian market expansion

The Swiper launch builds on Soft2Bet’s established presence in Romania, where the company operates the Don.ro brand under licensing from the Romanian gambling regulator ONJN. Soft2Bet entered the Romanian market in 2023.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented:

“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate. Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”

“A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a local app, because we’ve intentionally built it around user habits and local gaming preferences”.

Technical innovation

The platform represents Soft2Bet’s continued focus on mobile innovation and localised gaming experiences. The company operates in 11 jurisdictions under 19 licences and has established itself as a leading provider of turnkey iGaming solutions.

Swiper’s design adapts traditional casino functionality to match modern mobile usage patterns, offering one-handed navigation for rapid game discovery and personalised content delivery. The platform demonstrates how established gaming operators are incorporating social media mechanics to attract younger demographics and mobile-first players.

The Romanian launch follows Soft2Bet’s successful deployment of similar social media-inspired platforms in other European markets, indicating the company’s strategy of adapting innovative gaming concepts across multiple jurisdictions.