Sergey Glamazda to step up as TRUE LABS’ new CEO

TRUE LABS, a provider of gaming solutions for the iGaming industry, today announced the appointment of Sergey Glamazda as Chief Executive Officer.

Sergey Glamazda brings extensive experience in the high-risk and iGaming industry, having held senior leadership roles focused on product development, business strategy, and partnership ecosystem building. Throughout his career, he has established himself as an expert capable of combining operational efficiency with a long-term vision for business growth.

In his new role, Sergey will be responsible for TRUE LABS’ strategic development, expanding the company’s product portfolio, and strengthening its position in international markets based on the brand’s recently completed rebranding.

Prior to joining TRUE LABS, Sergey was overseeing the development of Esports & Entertainment department at PARI betting brand for more than 2 years including managing user acquisition & retention, streamer marketing, media rights acquisition and activations and several other areas.

Sergey also served as CEO at Virtus.pro, one of the world’s most successful and famous esports clubs. Between the two esports roles, Sergey worked as CEO of GameBeat, an iGaming provider.

In that period, he expanded distribution to 350 active operators, drove a game-engine update supporting cluster, gamble and crash mechanics, significantly increased game production, delivered 70% growth in monthly GGR, and set up the company’s operations and office in Serbia.

Commenting on his appointment, Sergey said:

“I’m joining TRUE LABS at a very important point of the brand’s lifepath and overall market situation. The market now needs tools that actually help operators make decisions: on retention, on partner segmentation, on how they engage players around big wins. My time at Virtus.pro and leading esports at PARI taught me to build products around the audience, not around metrics for their own sake.

“That’s the focus we’re bringing to TRUE LABS. Our analytics provide customers not just with numbers, but with actual solutions and insights that could help them boost their business. We have already begun – as of now we’ve released more than 19 slots YTD, grew 50% YoY basis with more to come with new modern slots, game content and customer promotion lobby.”