ScatterKings launches in Austria with exclusive win2day partnership

• ScatterKings debuts in Austria through a partnership with win2day, the country’s sole licensed online casino operator.
• Sweet win2day, a bespoke title created exclusively for the operator, leads the provider’s Austrian launch.
• Partnership marks ScatterKings’ entry into one of Europe’s most strictly regulated gaming markets.

ScatterKings has entered the Austrian market through a partnership with win2day, delivering its portfolio to one of Europe’s most tightly regulated gaming jurisdictions.

The deal sees the provider launch exclusive content alongside established titles for the country’s only licensed online casino operator.

Exclusive content drives market entry

The partnership centres on Sweet win2day, a bespoke game developed specifically for the operator. The title joins other ScatterKings releases including Coins of Cleo, Vikings and Hogs Christmas and Big Bob on the platform, with additional games scheduled for future deployment.

Win2day operates under Austrian Lotteries, which was founded over 50 years ago and holds the exclusive licence to offer online casino gaming in Austria. The operator has established itself as a trusted brand within the market, emphasising responsible gaming practices.

Provider emphasises craft and compliance

ScatterKings positions itself as a developer focused on combining proven mechanics with distinctive artistic design. The studio’s leadership comprises CTO Steven Batchelor-Manning, CPO Boro Brumen, and CCO Steven Cross, who bring extensive experience from their previous roles at Greentube.

The Austrian launch represents a regulatory milestone for ScatterKings as it expands into markets with stringent licensing requirements. Austria’s exclusive licensing model means operators must meet rigorous compliance and player protection standards.

Steven Cross, Chief Commercial Officer at ScatterKings, said:

“Our launch with win2day is such a proud moment for us and it’s a partnership built on trust in both our vision and craft. Entering such an exclusive market is a powerful endorsement of the quality and personality our content brings. We’re here to deliver premium entertainment to players under the most respected regulatory standards.”

Operator prioritises quality and compliance

Win2day’s selection criteria emphasise technological excellence and regulatory compliance alongside entertainment value. The operator’s exclusive position in the Austrian market places particular weight on content that meets stringent player protection requirements.

Georg Wawer, Managing Director at win2day, commented:

“As Austria’s only licensed online gambling operator, it is our responsibility to offer players exclusively high-quality, secure and fully compliant gaming content. With ScatterKings, we welcome a highly innovative partner whose technological excellence and creative strength perfectly match our uncompromising standards.

“The studio’s games are optimised to meet the strictest player protection requirements, ensuring that every title on our platform delivers not only great entertainment but also the highest level of safety and responsibility. Their growing portfolio will be a valuable and exciting addition to win2day.”

Market context and expansion strategy

Austria’s monopoly licensing model creates a unique environment for gaming content providers. Entry to the market requires meeting specific regulatory standards and securing approval from Austrian Lotteries. This structure distinguishes Austria from multi-licence jurisdictions elsewhere in Europe.

The current online casino licence, held by Austrian Lotteries through win2day, is scheduled to expire in September 2027. The Austrian government has indicated plans to continue the monopoly model by granting a single 15-year licence for the next period.

Win2day has been actively expanding its content portfolio through partnerships with multiple providers. Previous deals include arrangements with Swintt, Synot Interactive and Pragmatic Play, demonstrating the operator’s strategy of diversifying its game offerings for Austrian players.

The partnership reflects ScatterKings’ strategy of targeting regulated markets where compliance and content quality serve as key differentiators. The provider’s emphasis on bespoke development, demonstrated through the exclusive Sweet win2day title, aligns with operator demands for distinctive content that resonates with local audiences.

For win2day, the addition of ScatterKings’ portfolio expands its gaming offering in a market where it faces no direct online competition but must maintain player engagement. The operator’s focus on responsible gaming shapes its content selection process, making partnerships with compliance-focused providers essential.