SBC partners with Conversion Conf for Lisbon summit

• SBC has struck a strategic partnership with Conversion Conf to strengthen Affiliate Leaders Summit 2026.
• The summit runs alongside SBC Summit from 29 September to 1 October 2026 in Lisbon, expecting 10,000 affiliates and marketers.
• Conversion Conf will help shape the conference programme and expand the event’s international reach.

SBC has struck a strategic partnership with Conversion Conf ahead of the Affiliate Leaders Summit 2026, combining SBC’s global events platform with Conversion Conf’s affiliate network to expand the event’s reach and strengthen its conference programme.

The summit takes place alongside SBC Summit from 29 September to 1 October 2026 at Lisbon’s Feira Internacional de Lisboa and MEO Arena.

Building the programme

The partnership will see SBC combine its global events platform with Conversion Conf’s affiliate network and community expertise. Together, the two organisations aim to expand the event’s international reach and strengthen its conference programme.

Rasmus Sojmark, CEO & Founder of SBC, said:

“The affiliate and performance marketing sector has evolved considerably in recent years, and with that evolution has come the need for a more focused event built around the community’s unique priorities and opportunities. Affiliate Leaders Summit was created to meet that need.”

He added:

“Conversion Conf has built an exceptional global community, and bringing our teams together feels like a natural next step. Together, we’ll create an even better experience for everyone who comes to the Affiliate Leaders Summit.”

Community expertise

Recognised for its international affiliate events and community-building initiatives, Conversion Conf will help shape the conference agenda, attract leading industry voices and strengthen engagement throughout the event.

Lana Rossi, CEO of Conversion Conf, said:

“We’ve admired what SBC has built over the years, so being invited to play a role in the continued growth of Affiliate Leaders Summit is something we’re genuinely excited about. This event brings together the community we’re most passionate about, and we’re looking forward to working closely with the SBC team.”

Part of a bigger show

Affiliate Leaders Summit sits alongside SBC Summit, which is expected to welcome 40,000 industry professionals to Lisbon across the same four days. Attendees gain access to the wider event ecosystem, connecting with operators, suppliers, payment specialists and technology providers.

The summit has grown quickly since launching as a show-floor zone within SBC Summit in 2024. It recently expanded into a standalone event with its own ticketing and agenda, and now shares flagship SBC Summit moments such as the Super Stage, where Michael Jordan headlines a keynote alongside Sportradar’s Carsten Koerl and DraftKings’ Jason Robins, and INFINITY Lisbon, the closing party headlined by Tiësto.

The tie-up gives operators and suppliers courting affiliates in Lisbon this September a wider pool of contacts to work with, at an event that has expanded fast since its 2024 debut as a show-floor zone.

For affiliates, a bigger conference programme and closer ties to Conversion Conf’s international network could translate into more concrete deal-making once the doors open at FIL and MEO Arena.