RubyPlay debuts in Austria with win2day partnership

• RubyPlay has launched its games portfolio in Austria for the first time via a partnership with win2day, the country’s only licensed online gambling operator.
• Popular titles including Mad Hit™ Diamonds, Zeus Rush Fever™ Deluxe SE, and Immortal Ways™ Gallina Harvest are now available to Austrian players.
• win2day is operated by Austrian Lotteries, which has served the market for over 50 years and maintains exclusive licensing rights for online casino operations in Austria.

RubyPlay has secured its first entry into the Austrian iGaming market through a strategic partnership with win2day, the country’s sole licensed online gambling platform.

The collaboration, announced on 10th February 2026, brings a selection of the supplier’s top-performing titles to Austrian players.

Portfolio launch delivers localised content

The agreement sees RubyPlay deploy several of its most popular games on win2day’s platform, including Mad Hit™ Diamonds, Zeus Rush Fever™ Deluxe SE, and Immortal Ways™ Gallina Harvest.

The launch represents another milestone in RubyPlay’s European expansion strategy, following the supplier’s growing presence across multiple regulated markets in the region.

RubyPlay has established a track record for delivering high-performing, localised content tailored to specific player preferences. The supplier operates through multiple market-focused studios, including RubyPlay Studio, Koala Games, Mad Hat Games, and Xslots, each developing catalogues aligned with particular markets and audiences.

Exclusive operator partnership

win2day is operated by Austrian Lotteries, which was founded more than 50 years ago and holds exclusive licensing rights for online casino operations in Austria. The operator has built a reputation as one of the industry’s most responsible platforms, placing strong emphasis on player protection and regulatory compliance.

The partnership combines RubyPlay’s game design capabilities and innovative mechanics with win2day’s established market position. Both parties have emphasised the importance of adapting content to meet Austria’s stringent player protection requirements.

Dr Eyal Loz, Chief Product Officer at RubyPlay, commented:

“win2day is a standout operator with an exceptional reputation for trust and player protection, making them an ideal partner for RubyPlay. This launch marks our first step into the Austrian market and allows us to showcase our most engaging and bespoke content. We’re delighted to support win2day with a fresh, distinctive portfolio that will elevate their already impressive offering.”

Georg Wawer, Managing Director of win2day, added:

“As Austria’s sole licensed online gambling provider, win2day places the highest priority on quality, security, and full regulatory compliance. With RubyPlay, we are pleased to welcome a dynamic and forward-thinking partner whose innovative approach and strong technical expertise align perfectly with our strict standards.

“Working closely together, we tailor and refine their games to meet Austria’s rigorous player protection requirements, ensuring a safe, responsible, and entertaining experience for our players. RubyPlay’s expanding portfolio will further enrich the diverse and high-quality offering on win2day.”

Studio-based content ecosystem

RubyPlay operates as a studio-based, layered content ecosystem built around multiple market-focused studios. Each studio is supported by shared technology, infrastructure and distribution platforms.

The supplier also maintains a dedicated studio focused exclusively on bespoke, branded and white-label content, enabling operators to assemble tailored games by combining creative, technical and market capabilities from across the ecosystem.

The company’s model is designed to support operator-led branding, allowing clients to adapt content to their own identity, strategy and market requirements. This approach positions RubyPlay as a long-term content partner for operators seeking flexibility and brand control.

Austrian market entry strengthens European footprint

The Austrian launch reinforces RubyPlay’s multi-studio momentum across Europe’s regulated markets. The supplier has built its reputation on delivering content that drives strong engagement through localisation and customisation to meet specific market demands.

Austria’s online gambling market operates under a monopoly structure, with win2day holding the exclusive licence for online casino operations. This creates a unique market dynamic where the single licensed operator must meet the diverse entertainment preferences of Austrian players whilst maintaining strict adherence to the country’s regulatory framework.

The launch also reflects win2day’s ongoing strategy to enhance its content offering whilst maintaining its commitment to responsible gambling. By partnering with suppliers capable of meeting Austria’s high standards, the operator ensures its platform remains competitive and engaging for local players.