Push Gaming strengthens Spanish presence through Bally’s Interactive partnership

• Push Gaming has launched its slots portfolio in Spain through Bally’s Interactive, expanding its European footprint
• The partnership brings popular titles including Jammin’ Jars and Wild Swarm to Spanish players
• Spain’s igaming market reached record GGR of €1.45 billion in 2024, with online slots contributing €472.2 million

B2B gaming supplier Push Gaming has strengthened its European presence by launching its full portfolio of slot titles in Spain through leading operator Bally’s Interactive.

The partnership marks another significant milestone in Push Gaming’s strategic expansion across regulated European markets. Spanish players now have access to the studio’s celebrated legacy titles, including Jammin’ Jars and Wild Swarm, alongside recent releases such as Wild Swarm Triple Hive.

This latest collaboration builds on the successful partnership between the two companies in the competitive UK market. The move comes as Push Gaming continues its focused approach to supporting partners in both newly regulated and established territories.

The timing aligns with Spain’s robust igaming growth. National regulator Dirección General de Ordenación del Juego (DGOJ) data shows the market achieved record-breaking gross gaming revenue of €1.45 billion in 2024, representing a 17.6% year-on-year increase. Online casinos contributed €730.7 million to this total, with slots generating €472.2 million.

Push Gaming’s Spanish market strategy extends beyond this partnership. The studio initially entered Spain in July 2024 through dual-exclusive deals with PokerStars and Gran Madrid Casino, marking its first market debut with two major operators simultaneously.

Joanna Wren, Senior Commercial Operations Manager at Push Gaming, said: 

“Launching our portfolio in Spain with Bally’s Interactive continues our growth in Europe. Strengthening our partnership with this top-tier operator boosts our confidence for a successful future in the region. 

“Our goal is to achieve significant market share by developing our game range to suit a wide variety of player profiles while maintaining the high quality we are known for. We’re confident that our established localisation strategy, combined with our exciting slot content and Bally’s Interactive’s outstanding support, will ensure our titles resonate strongly with players and drive significant growth in the region.”

On Bally’s Interactive behalf, Richard Harris, CCO, commented:

“We are excited to introduce Push Gaming titles to our platform and are proud to host its brand in Spain. Its games align perfectly with our commitment to providing Spanish players with the highest quality and most entertaining casino content. 

“Given the impressive performance of Push Gaming’s titles with our UK brands, we believe its content will attract players and help maintain our success in this vibrant market.” 

The Spanish launch forms part of Push Gaming’s broader European expansion strategy. The studio has secured partnerships across multiple regulated markets this year, including deals in Germany, Brazil, and Ontario, demonstrating its commitment to international growth.