Playbook Fusion launches with Betano in Brazil

• Playbook Football™ is now available to Betano players in Brazil.
• The game combines team building, progressive gameplay, in-game rewards and division-based competition.
• The title is delivered via Playbook Fusion’s proprietary RGS platform and supported by exclusive distribution partner Games Global.

Playbook Fusion has launched its flagship Playbook Football™ title with Betano in Brazil, bringing the virtual football management betting game to one of the country’s leading betting brands.

The real-money game allows players to build teams, place bets, earn in-game rewards, progress through divisions and compete on leaderboards. Drawing inspiration from mobile sports games including FC Ultimate Team and Championship Manager, the title blends sports betting with team management gameplay.

Leading operator partnership

The game is delivered through Playbook Fusion’s proprietary RGS platform and supported by exclusive distribution partner Games Global.

“This is a milestone partnership for Playbook Fusion. Betano is the market leader in Brazil, and we expect Playbook Football™ to hit the spot with its players,” said Steve Rogers, Founder and CEO at Playbook Fusion.

Rogers highlighted the differentiated approach compared to traditional betting products.

“Playbook Football™ offers an entirely new format for sports fans and bettors to engage with, delivering progressive gameplay, ownership and tons of added value compared to standard betting and virtual sports games. It’s all about skill development, persistence, content strategy and being part of a community,” Rogers added.

Football-focused format

Christina Kiousi, Head of RNG at Kaizen Gaming, which operates Betano, explained the strategic fit for the Brazilian market.

“Brazil is one of our most important markets, with football playing a central role in how players engage with our Betano platform. With Playbook Football™, we are introducing a format that feels highly relevant to our audience, combining strategy, progression and competition in a way that goes beyond traditional betting experiences.”

Kiousi added that the launch reflects broader content objectives.

“This launch reflects our product strategy, which focuses on providing our customers with innovative, high-quality and engaging content.”

Growth trajectory

Rogers referenced positive early performance data for the title.

“Playbook Football’s early performance shows just how well it has resonated with players, and now that it’s live with yet another tier one operator we expect this trajectory of success to continue.”

Playbook Fusion describes itself as a pioneering B2B games studio uniting the sports betting and video game industries to deliver a new genre of immersive, sports-themed games for operators. The company’s mission centres on delivering games that set standards and becoming one of the most in-demand sports content providers in iGaming.