Loto-Québec adds Incentive Studios to gaming offering

• Incentive Games has secured Loto-Québec as its first Canadian client for real-money gaming products.
• The partnership enables Loto-Québec to access Incentive Studios’ portfolio of Crash and Arcade titles via Light & Wonder’s platform.
• The initial batch of titles is now live, with additional ones planned for rollout throughout 2026.

Incentive Games has announced a new partnership with Loto-Québec, marking the B2B games studio’s entry into the Canadian market. The agreement allows the provincial crown corporation to offer a selection of real-money Crash and Arcade games to players across Quebec.

The deal represents Incentive Games’ first commercial partnership in Canada and adds another regulated market to the company’s growing international footprint. Loto-Québec operates as the sole legal gaming provider in Quebec, overseeing lottery, casino and online gaming operations on behalf of the provincial government.

Light & Wonder integration

The partnership is facilitated through Incentive Studios, the real-money gaming division that Incentive Games launched in 2025. Loto-Québec will initially introduce a selection of Crash games from the Incentive Studios portfolio, with titles featuring distinctive bonus mechanics and gameplay features.

The games are being made available to Loto-Québec via the Light & Wonder platform, building on an existing partnership between Incentive Games and the gaming technology supplier. This integration supports a streamlined deployment of Incentive Studios’ products into the Quebec market.

Crash games have gained popularity in regulated markets as a fast-paced gaming format where players attempt to cash out before a multiplier crashes. Incentive Studios’ approach to the genre incorporates behavioural research and data analysis developed through the company’s experience in free-to-play game development.

Expansion across regulated markets

For Incentive Games, the Loto-Québec agreement provides a gateway into the Canadian iGaming market while reinforcing the company’s position as a real-money gaming supplier in regulated jurisdictions.

The studio currently holds real-money gaming licences in the United Kingdom and Michigan, with plans to expand into additional markets during 2026.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said:

“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec.

“We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”

The partnership also aligns with Loto-Québec’s strategy to enhance its digital gaming offering with innovative content while maintaining its focus on regulated, responsible gaming entertainment.

As a government-owned entity, Loto-Québec operates within Quebec’s monopoly gaming framework, where all legal gambling must be conducted through the corporation’s platforms.

Portfolio expansion planned for 2026

The first titles from Incentive Studios’ real-money portfolio are now live with Loto-Québec, with additional games scheduled for release throughout 2026. The expanded rollout will include further Crash variants alongside Arcade titles as the partnership develops.

The Loto-Québec partnership demonstrates continued momentum for Incentive Studios following its 2025 launch. As provincial and state-level iGaming markets across North America continue to mature, content suppliers are pursuing partnerships with established monopoly operators and newly licensed commercial entities to establish market presence.

The Canadian iGaming market operates under a patchwork of provincial regulations, with Quebec maintaining one of the more established online gaming frameworks through Loto-Québec’s Espacejeux platform.