Live88 appoints Simon Field as managing director

• Former Bally’s Interactive director of live casino strategy joins Live88 as managing director to strengthen leadership team
• Field brings nearly a decade of senior leadership experience across live casino sector including roles at Evolution Gaming and NetEnt
• Appointment marks third senior leadership hire for Yolo Group in 2025 following CEO and sports division appointments

Live88, the award-winning live casino supplier, has appointed Simon Field as managing director as part of its international expansion strategy. This strategic hire represents the third senior leadership addition for Yolo Group’s B2B division this year.

Field joins Live88 from Bally’s Interactive, where he spent two years as director of live casino strategy and development. During his tenure at Bally’s Interactive, he played a key role in launching the operator’s live dealer studio in Rhode Island.

His career includes positions at OnAir Entertainment, NetEnt and Evolution Gaming, providing him with comprehensive knowledge of the industry’s operations and growth strategies.

The appointment follows July’s hiring of Lara Falzon as CEO of Yolo’s B2B brands and Will Flyer as managing director of sports aggregation platform Odds88.

“Live casino is most successful when it is bold, entertaining and high quality. Live88 has quickly established itself as a disruptor, with a clear vision for redefining the vertical,” Field said regarding his new role.

“I’m delighted to join such a hard-working and creative team as we work towards a shared goal of delivering a new standard in premium live casino entertainment,” he added.

Lara Falzon, CEO of Yolo’s B2B brands, commented:

“Welcoming Simon is a significant milestone for Live88 as we continue to reinvent the live casino space. His deep expertise in scaling global operations and his reputation for delivering record results make him the ideal leader to guide Live88 through its next phase”.

Live88 launched in 2024 as part of Yolo Group’s B2B portfolio and has positioned itself as a disruptor in the live casino market through customisable offerings and innovative game features. The company operates alongside aggregation platform Hub88, sports betting brand Odds88, and mobile-first games studio OneTouch under Yolo Group’s umbrella.

Live88’s platform enables operators to offer fully branded and tailored live casino experiences, with options ranging from custom-branded tables with dedicated dealers to advanced green screen technology for branded backgrounds.