Kambi signs multi-year sportsbook deal with Mexican operator Pickwin

• Kambi Group secures multi-year partnership to provide turnkey sportsbook solution to Pickwin in Mexico.
• The Mexican operator replaces the previous third-party provider with Kambi’s end-to-end platform, including Bet Builder and advanced trading.
• The deal strengthens Kambi’s Latin American footprint as a leading B2B sportsbook supplier in regulated markets.

Kambi Group has secured a multi-year partnership with Pickwin to provide its turnkey sportsbook solution to one of Mexico’s fastest-growing online sports betting operators. The deal will see Pickwin replace its previous third-party sportsbook provider.

Under the agreement, Pickwin will gain access to Kambi’s comprehensive end-to-end sportsbook solutions, including its award-winning Bet Builder product, advanced trading capabilities and regulatory compliance expertise.

Complete technology migration scheduled

The partnership will provide Pickwin with shared margin-driving insights from Kambi’s extensive global partner network, enabling superior pricing and risk management through the billions of bets processed annually by Kambi. This access allows operators to make more informed pricing decisions based on collective market intelligence.

The technology migration will see Pickwin integrate Kambi’s full sportsbook stack, including trading services, risk management tools, regulatory support, and product features. The Bet Builder tool allows players to create customised wagers with multiple selections within a single match.

Kambi’s advanced trading capabilities utilise sophisticated pricing tools and algorithms to optimise margins whilst maintaining competitive odds for players. The regulatory compliance expertise will help Pickwin navigate Mexico’s evolving gambling framework.

Scheduled to launch imminently, the partnership further strengthens Kambi’s footprint in Mexico, reinforcing its reputation as the leading B2B sportsbook supplier in Latin America for operators seeking technology and excellence in regulated markets.

Werner Becher, Kambi Group CEO, said:

“We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico. Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth.”

Pickwin targets premium player experience

Pickwin, a Mexico City-based online gambling operator founded in 2015, offers both sports betting and online casino games under a local licence. The company is a private, venture capital-backed firm that specialises in sports pools alongside its broader gaming offering.

The move to Kambi represents a shift towards a fully managed sportsbook solution as Pickwin looks to scale its operations in Mexico’s regulated environment. The partnership reflects Pickwin’s strategy to enhance its competitive position through premium technology infrastructure.

Diego Sanchez, Pickwin co-founder and CEO, commented:

“Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market. Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players and we are excited about the opportunities this collaboration will present.”

Mexico operates a growing regulated market, with around 30 licensed companies and an estimated 60 online platforms serving Mexican players under various authorisations. The market continues to attract both domestic and international operators seeking growth opportunities in Latin America’s second-largest economy.

Regional expansion continues

For Kambi, the agreement represents a further expansion of its Latin American footprint. The supplier has previously worked with local operators such as PlayCity in Mexico, making the Pickwin deal a continuation of its regional presence.

Kambi’s turnkey sportsbook solution provides operators with comprehensive technology without requiring them to build or maintain their own trading operations. The offering includes front-end solutions through Shape Games, esports data and odds via Abios, and AI-driven trading through Tzeract.

The supplier also has partnerships with operators in Panama, Argentina, Colombia and Brazil. Earlier in 2025, Kambi secured a sportsbook solutions partnership with RedCap, which owns gaming brands in El Salvador and Panama. The company has positioned itself to capitalise on Latin America’s regulated gambling expansion.

Kambi recently extended its retail sportsbook platform agreement with PENN Entertainment in the United States, allowing it to power PENN’s retail sportsbooks until 2027. The supplier also secured a deal with Oneida Indian Nation to back retail sports betting at the Nation’s properties in Upstate New York.

The company’s other offerings include Odds Feed+, managed trading services, and complete sportsbook platform services. Kambi’s client roster includes global operators such as ATG, Bally’s Corporation, Kindred Group, LeoVegas, Rush Street Interactive and Svenska Spel.

The company employs over 1,000 people based across Malta, Australia, Denmark, the Philippines, Romania, Sweden, the United Kingdom and the United States. Michelle Unsworth was appointed Chief People Officer last year in September to oversee the supplier’s personnel.

The distributed workforce supports Kambi’s 24-hour trading operations across multiple time zones and markets.