JoinAff signs on as Bernabéu tour sponsor at AffPapa Madrid

• JoinAff, founded in 2020, manages five brands across casino and sports betting verticals and joins as Bernabéu Tour Sponsor.
• The guided tour of Santiago Bernabéu Stadium and the Real Madrid Museum takes place on 18 May, from 15:00 to 18:00.
• AffPapa Conference Madrid runs from 18–20 May at Novotel Madrid Center, with more than 1,500 attendees expected.

Affiliate programme JoinAff has been confirmed as the Bernabéu Tour Sponsor for AffPapa Conference Madrid 2026, adding an exclusive Santiago Bernabéu Stadium experience to the pre-conference schedule on 18 May.

Founded in 2020, JoinAff operates an affiliate programme spanning five brands across casino and sports betting verticals. The company focuses on developing user acquisition channels and technical solutions designed to improve traffic evaluation, offering affiliates a flexible partnership model.

Exclusive Bernabéu experience

The Bernabéu tour will run from 15:00 to 18:00 on 18 May, giving attendees behind-the-scenes access to one of world football’s most iconic venues.

The itinerary includes VIP hospitality areas with panoramic pitch views, the home dressing room, the players’ tunnel and exclusive pitchside access typically reserved for club personnel. Attendees will also visit the Real Madrid Museum.

Capacity is limited, and AffPapa has advised delegates to register in advance.

JoinAff said in a statement:

“JoinAff is proud to take part in the AffPapa Conference in Madrid this May as the sponsor of an exclusive Santiago Bernabéu Stadium tour. This partnership highlights the company’s commitment to creating unique experiences and strengthening connections within the industry.

Attendees will have the opportunity not only to discuss key market trends but also to enjoy the atmosphere of one of the world’s most iconic football stadiums.”

Yeva Avagyan, Head of Commercial at AffPapa, added:

“JoinAff’s involvement as the Bernabéu Tour Sponsor brings extra value to the overall experience. The tour is a real highlight, and it’s great to see this kind of support.”

Expanded conference programme

The Bernabéu experience forms part of a packed pre-conference schedule on 18 May. A padel tournament sponsored by Bazoom and a running club organised by The Walking Spread and Hybrid Interaction will also take place ahead of the opening evening networking event.

iGaming Real Talk, hosted by Surya Palli, will operate a live on-site podcast studio throughout the conference as the event’s official media partner.

The three-day agenda includes panel discussions on affiliate marketing and iGaming trends, speed-dating networking sessions and an AI workshop delivered by createIT.

Confirmed exhibitors include FortuneJack, VegasLegends, MerkurPartners, RooBet, 1Win, PokerStars, PlaceBet and 22Bet Partners, among others. Both standard and fully customisable exhibition booth packages remain available.

The event concludes on 20 May with the AffPapa iGaming Awards 2026, themed “The Test of Time”. Four new award categories have been added, followed by a closing party headlined by international EDM performer Kryoman.

Madrid edition scales up

AffPapa has relocated its flagship European conference from Malaga to Madrid to accommodate growing international demand. More than 1,500 delegates are expected to attend, with the audience split evenly between affiliates and operators, alongside a strong B2B contingent.

A second AffPapa Conference edition is also scheduled for Cancun later in 2026.

JoinAff’s sponsorship reflects a broader trend of affiliate programmes investing heavily in experiential marketing, using premium venues and exclusive networking opportunities to strengthen brand visibility.

With sponsorship now spanning a stadium tour, padel competition, running club and live media activation, the 2026 Madrid edition is shaping up to be AffPapa’s most commercially ambitious event to date.