Flows partnership enables High Roller to launch Kassuuu.com in under one week

• High Roller Technologies launches new Finnish casino brand Kassuuu.com using Flows’ no-code automation platform
• Complete technical integration from data feeds to live features accomplished in under one week
• Partnership demonstrates FlowsJackpots and FlowsWave capabilities for rapid player engagement deployment

High Roller Technologies has successfully launched its new localised Finnish casino brand, Kassuuu.com, using Flows’ automation platform in what both companies describe as record integration time.

The implementation, which included over 200 automated workflows and live marketing jackpots, was completed in less than one week from initial data integration to launch.

The partnership showcases the deployment capabilities of Flows’ product suite, specifically FlowsJackpots and FlowsWave technologies. Kassuuu.com now features fully branded jackpot experiences and personalised pop-up engagement tools that operate in real-time to enhance player interaction.

The integration process encompassed comprehensive workflow automation, from welcome offers using FlowsWave technology to complete on-site jackpot functionality. High Roller’s team was able to implement these features without requiring traditional coding resources, utilising Flows’ no-code interface and pre-built templates.

Seth Young, CEO of High Roller Technologies, said:

“At High Roller, everything we do is focused towards providing our players with engaging and exciting entertainment experiences. Utilising Flows’ product suite we were able to bring Kassuuu.com to life exactly as we envisioned, and we did it in record time. Flows’ no-code tools and hands on approach to client service made it easy for our team to deliver personalised, player-first experiences that truly stand out in the market.”

FlowsJackpots technology enables operators to deploy, customise and manage front-end gamified features through pre-built templates and fully customisable widgets. The platform allows for branded, localised jackpot experiences to be launched within minutes without requiring developer resources.

FlowsWave complements this by collecting and acting on player behaviours in real-time, providing personalised entertainment experiences through intelligent pop-up engagement.

The collaboration represents Flows’ continued expansion within the iGaming sector, where the platform processes over 15 billion real-time events monthly. The company’s technology enables businesses to integrate and orchestrate their entire operational ecosystem whilst building products and delivering player experiences at scale.

James King, CEO of Flows, commented:

“Our partnership with High Roller’s Kassuuu.com perfectly highlights the power and simplicity of FlowsJackpots and FlowsWave. To go from data feed integration to a fully live marketing jackpot in less than a week is truly impressive, and proves how fast operators can drive impactful experiences with Flows.”

This partnership follows High Roller Technologies’ recent recognition at the SiGMA Europe B2C Awards 2024, where the company won the “Best Player Retention” award. The company has reported a 25% increase in active players over the past year, supported by strategic updates to gamification features and partnerships with leading technology providers.

Flows operates as an agnostic innovation platform that enables iGaming companies to automate digital processes, build features and produce applications without coding requirements. The platform allows organisations to maintain ownership of their product roadmaps whilst integrating with any app or data source, orchestrating multiple systems and automating workflows in real-time.