Entain brings Pragmatic Play’s Big Bass series to Ladbrokes and Coral retail shops

• Entain secures exclusive bookmaker rights for Big Bass slot titles in over 2,700 UK retail locations.
• Big Bass Splash leads as Entain’s top-performing online slot in the UK this year.
• Retail launch supported by in-store promotions and targeted marketing campaigns.

Entain, one of the world’s largest sports betting and gaming groups, announces a landmark agreement with Pragmatic Play to introduce the popular Big Bass slot series to Ladbrokes and Coral shops across the UK. This move marks the first time the Big Bass series is available to a major operator’s retail network.

Big Bass franchise available in shops

Under the agreement, Entain’s UK retail arm gains exclusive bookmaker rights to Big Bass Bonanza, Big Bass Splash, Big Bass Hold & Spinner, and other titles from the Big Bass franchise. These games will be accessible through more than 2,700 Ladbrokes and Coral shops nationwide.

The Big Bass series is well-known for its vibrant visuals and dynamic gameplay, enjoying strong online popularity. Within Entain’s portfolio, all Big Bass titles consistently rank among the top 20 games for Ladbrokes and Coral, with Big Bass Splash standing out as the leading online slot in the UK this year following its 2022 launch.

Premium content in retail

This collaboration underscores Entain’s commitment to omnichannel innovation by delivering premium content in both retail and digital environments. It allows Entain to bring a well-established online brand into physical locations, meeting increasing demand for seamless gaming experiences across channels.

Adam Goodall, Head of UK Slots and Table Games at Entain, commented:

“We’re proud to bring the iconic Big Bass series from Pragmatic Play to our high street customers,” said Goodall. “These games have earned a long-standing and loyal following online, and now, we’re pleased to offer these great games in person on our cutting-edge in-shop gaming machines.”

Pragmatic Play’s Chief Operating Officer, Irina Cornides, emphasised the mutual benefits of the deal:

“We’re delighted to further strengthen our relationship with Entain and bring our Big Bass titles to Ladbrokes and Coral shops throughout the UK,” said Cornides. “This retail rollout demonstrates the enduring appeal of the Big Bass brand and our ability to deliver engaging experiences across channels.” 

Launched in 2020, the Big Bass series has become one of the most recognisable slot brands worldwide, with millions of players. Its retail debut will be supported by dedicated promotions and marketing campaigns within Ladbrokes and Coral shops, aimed at enhancing player engagement and driving footfall.