Elantil integrates FIRST sportsbook technology into marketplace

• Platform solutions provider Elantil has integrated sportsbook supplier FIRST into its online marketplace to offer clients tier-one betting technology
• The partnership provides Elantil’s operator partners with streamlined access to FIRST’s proprietary platform, in-house trading expertise and global reach capabilities
• FIRST’s sportsbook technology is recognised for delivering high lifetime value through its combination of cutting-edge technology and proven scalability

Platform solutions provider Elantil has announced the integration of sportsbook supplier FIRST into its online marketplace, providing clients with access to tier-one betting technology.

FIRST operates as a sportsbook technology supplier that combines proprietary platform development with in-house trading expertise. The company’s solution powers operators worldwide and offers an alternative to legacy sportsbook systems.

The integration enables Elantil’s marketplace clients to access FIRST’s full-stack sportsbook capabilities, including its trading operations and global reach infrastructure. The partnership aims to support operators seeking to compete at the highest industry levels whilst maintaining operational independence and scalability.

“Much like Elantil, FIRST is a company that has used its years of industry experience to identify operators’ most common pain points and come up with innovative solutions,” said John Debono, Chief Technical Officer at Elantil.

“Now combining cutting-edge technology with trading excellence and local expertise, we’re sure they’ll go on to be a huge addition to our marketplace.”

FIRST’s platform provides comprehensive sportsbook functionality designed for operators requiring robust betting infrastructure. The technology includes proprietary systems that support high-volume betting operations across multiple jurisdictions.

“At FIRST, we have built the sportsbook solution that redefines what operators can expect from a partner – combining proprietary technology, world-class trading, and proven scalability,” said Tom Light, CEO at FIRST.

“Integrating with Elantil, a leading platform technology supplier, ensures more operators can directly access a truly tier one sportsbook and unlock their full potential.”

Elantil’s marketplace connects platform clients with various technology suppliers and content providers. The addition of FIRST’s sportsbook technology expands the platform’s sports betting capabilities alongside existing casino and gaming solutions.

The integration follows Elantil’s recent marketplace expansion, including partnerships with content studios and engagement tool providers. The platform’s modular approach allows operators to select specific technologies whilst maintaining control over their operational infrastructure.