EEGS webinar: what Google’s AI search evolution means for iGaming brands and affiliates

Google has described its latest Search evolution as the biggest change to Search in 25 years. With AI Overviews, AI Mode, conversational queries, and zero-click answers transforming how users find information, the impact on iGaming could be significant.

To help industry professionals navigate these changes, EEGS Webinar Series will host “What Google’s AI Search Evolution Means for iGaming Brands and Affiliates” on 25 June at 14:00 CET, featuring Uliana Korobeynikova, an iGaming PR and communications strategist with more than eight years of experience in content, communications, partnerships, and brand strategy.

The webinar will explore how AI-powered search may affect affiliate traffic, brand visibility, player acquisition, and the broader relationship between operators, affiliates, and providers.

Participants will gain practical insights into:

• Why Google’s AI Search update differs from previous algorithm changes
• How AI-generated answers may impact the traditional affiliate funnel
• What operators can do to strengthen brand authority and trust
• The growing importance of credible content, licensing visibility, and responsible gambling compliance
• How providers can prepare for increasing acquisition pressure
• What the future balance between affiliates, operators, and providers may look like

Designed for affiliates, operators, providers, and gaming industry professionals, the session will offer a practical discussion of the opportunities and challenges emerging from AI-driven search.

Webinar Details

Date: 25 June 2025
Time: 14:00 CET
Registration: https://us06web.zoom.us/webinar/register/WN_cmeMEaOSQVyRVQ4HqN6uqQ

All attendees will receive a certificate of attendance following the webinar.