Danish gambling spend rises 25.1% year-on-year in September 2025

• Denmark’s gambling market revenue increased 25.1% year-on-year to KR 714 million ($111.1 million) in September 2025.
• Sports betting rose 53.4%, and online casino revenue increased 20.7% compared to the previous year.
• The voluntary self-exclusion register ROFUS surpassed 64,000 users, while updated marketing guidelines were introduced.

Denmark’s gambling market achieved a 25.1% growth in total revenue year-on-year for September 2025, reaching KR 714 million ($111.1 million), according to data from the Danish Gambling Authority (Spillemyndigheden). This increase was primarily driven by substantial rises in sports betting and online casino income during the month.

Sports betting lead contributor

Sports betting revenue surged 53.4% year-on-year, climbing to KR 225 million, becoming the leading growth contributor. Online casino also expanded by 20.7%, generating KR 361 million, reflecting the continued consumer shift towards digital gaming platforms.

Land-based casinos posted a moderate revenue increase of 4.9% to KR 31 million, while slot machines declined slightly by 0.7%, with KR 95 million taken in. Land-based bingo contributed KR 2 million in revenue.

Monthly comparisons illustrate growing momentum within the market. Sports betting income rose sharply from KR 159.3 million in July to KR 225 million in September. Online casino revenues likewise increased from KR 349.4 million to KR 361 million over the same period.

Slot machine revenues improved by over KR 5 million month-on-month, and land-based casinos recorded gains exceeding KR 3 million. Conversely, bingo revenue declined marginally by around KR 70,000.

ROFUS

The regulator also released updated figures for the voluntary self-exclusion register ROFUS, which had surpassed 64,000 registrations by September 2025. This total included 50,560 men and 14,053 women, with 41,990 opting for permanent exclusion and 22,623 selecting temporary bans.

The most common temporary exclusion period was six months, chosen by 10,588 individuals. The data reflects growing awareness and engagement with responsible gambling measures.

Demographically, six females under 18 were registered, with the largest female group aged 30–39 (3,491 individuals). For males, 135 were under 18, with the predominant group aged 20–29 (19,926 participants).

Updated advertising guidelines

In July 2025, Denmark revised its national marketing guidelines for gambling firms.

The updated framework requires advertising to truthfully present players’ winning chances, prohibit targeting minors, and promote gambling solely as a form of entertainment. These revisions aim to enhance consumer protection and transparency in promotional activities.

This ongoing growth highlights Denmark’s dynamic gambling landscape, where digital channels such as online casino and sports betting continue to gain popularity. Operators are encouraged to focus on digital innovation and player protection to meet demand.

Regulators’ active monitoring and updated marketing rules signify a balanced approach to fostering market expansion while ensuring ethical standards.