Coinzilla is now live on the CoinMarketCap App, expanding opportunities for prediction markets, iGaming, DeFi, and Web3 brands

Coinzilla has expanded its premium advertising network to the CoinMarketCap App, giving advertisers direct access to one of the crypto industry’s most recognized mobile ecosystems while reinforcing its commitment to premium, transparent Web3 advertising.

Raluca Angheluș, Head of Sales at Coinzilla, said:

“As AI reshapes digital discovery, crypto users are spending more time on trusted platforms where they track markets and make investment decisions. Expanding to the CoinMarketCap App allows advertisers to reach this high-intent audience in one of the industry’s most trusted mobile environments.”

The expansion comes at a time when digital discovery is undergoing a fundamental shift. As AI increasingly answers users’ questions directly, traditional search is becoming less effective at driving website traffic. At the same time, users continue to spend hours inside the platforms they trust to follow markets, manage portfolios, and make investment decisions.

For advertisers, this changes where meaningful engagement happens. Instead of relying solely on search visibility, brands now have new opportunities in Coinzilla ad network to reach highly engaged audiences across crypto, DeFi, prediction markets, blockchain gaming, wallets, Web3 infrastructure, and crypto-powered iGaming.

Web traffic is shrinking, but app audiences are not

Digital advertising has always followed user behavior, and Coinzilla continues to evolve alongside those shifts.

According to Chartbeat, Google search referrals declined by 33% globally between November 2024 and November 2025, while zero-click searches reached 69%. At the same time, Google’s AI experiences increasingly answer users’ questions without sending them to external websites, reducing opportunities for brands to reach audiences through traditional search.

Crypto users, however, haven’t become less engaged. They’ve simply changed where they spend their time. Instead of relying on search engines for prices, project updates, or market insights, they increasingly turn to trusted apps to monitor portfolios, research tokens, explore DeFi opportunities, follow prediction markets, and stay connected to market movements in real time.

This shift extends well beyond crypto investing. Across the broader Web3 ecosystem, users are increasingly turning to specialized platforms for everything from decentralized finance to prediction markets.

According to the Prediction Markets Industry Report, the sector has grown to more than 3 million users, generating over 859 million transactions and $177 billion in notional trading volume, evidence of how rapidly user attention is expanding across new Web3 verticals.

App inventory operates outside the AI search funnel

Trusted apps are destination platforms. Users open them intentionally, often several times a day, to track markets, monitor portfolios, discover new tokens, compare protocols, and stay informed.

For Coinzilla advertisers, this creates a different kind of opportunity. Campaigns appear alongside live market activity rather than static content, reaching users as they actively research digital assets and make investment decisions.

Because engagement unfolds across multiple sessions, brands can combine sustained visibility with Coinzilla’s retargeting capabilities to reconnect with interested users and guide them from initial awareness to conversion more effectively.

This environment is particularly valuable for companies operating in rapidly growing verticals such as DeFi, prediction markets, Web3 infrastructure, and crypto-powered iGaming, where users often move from research to action within the same session.

Perhaps even more importantly, app inventory exists outside the AI search funnel.

While AI assistants can summarize articles or answer informational queries, they cannot replace the experience of tracking a portfolio, monitoring price movements, or managing a personalized watchlist. These are activities that require direct engagement with the platform, making trusted crypto apps increasingly valuable for advertisers looking to reach audiences with genuine investment intent.

Raluca Angheluș added:

“Premium inventory is no longer just about where an ad appears. It is about the quality of the audience and the context in which brands are seen. Trusted apps consistently attract users with a clear purpose, allowing advertisers to connect with them at moments that are far more meaningful than a typical website visit.”

Coinzilla’s strategy: expanding beyond traditional web inventory

This shift toward trusted destination platforms aligns with Coinzilla’s long-term strategy of expanding premium advertising opportunities beyond traditional websites.

The CoinMarketCap App represents one of the strongest environments for reaching engaged Web3 users. Millions of people use the app daily to follow more than 35,000 cryptocurrencies, build watchlists, monitor portfolios, research blockchain projects, and stay connected to market developments throughout their investment journey.

For advertisers, this creates opportunities that extend well beyond brand awareness.

Crypto exchanges can promote new listings, wallet providers can reach users researching digital assets, DeFi protocols can introduce new products to highly engaged communities, prediction market platforms can attract users already following real-time market events, while crypto casinos and iGaming brands can increase visibility among audiences already familiar with blockchain technologies and digital assets.

Campaigns launched through Coinzilla also benefit from appearing in a trusted, brand-safe environment where users actively seek reliable market information, helping advertisers build both visibility and credibility at moments that influence investment decisions.

As Web3 continues to evolve, it creates a shared opportunity for brands across multiple verticals to engage users within a single trusted ecosystem rather than compete for increasingly fragmented search traffic.

“We believe the future of Web3 advertising will be shaped by strong publisher partnerships and premium environments that users trust. Expanding to the CoinMarketCap App allows us to offer stronger context, brand safety, and meaningful engagement throughout the user journey,” said Raluca.

Reaching Web3 users where decisions happen

As demand for premium mobile inventory continues to grow, early adopters can diversify beyond traditional web campaigns while securing access to one of the crypto ecosystem’s most engaged audiences.

Start advertising with Coinzilla and reach high-intent crypto audiences across trusted premium publishers and apps.