Boca Juniors score Betsson sponsorship extension through 2028

• Betsson will remain Boca Juniors’ main sponsor and front jersey partner until December 2028.
• The collaboration, which began in June 2023, has been pivotal in Betsson’s growth in Latin America.
• Both parties emphasise shared values, a commitment to football, and enhancing fan experiences through responsible gaming.

Betsson, a leading name in sports betting and online casino operations, and Boca Juniors, one of Latin America’s most iconic football clubs, have renewed their partnership, solidifying their collaboration until December 2028.

Under the agreement, Betsson will continue as the main sponsor and front jersey partner for the Argentine club, marking a continued relationship that began in June 2023.

Juan Román Riquelme, Vice President of Boca Juniors, said:

“We are delighted. We were lucky enough to start this partnership with Betsson on 25 June 2023, and today, thanks to Betsson’s trust and the great work that is being done, we can renew it until the end of 2028. For me, this brings great happiness, and I am very grateful for the trust. I hope the future finds us celebrating together.”

Jesper Svensson, CEO of Betsson Operations, commented:

“We have always admired the rich history and legacy of Boca Juniors, and we are truly honoured to continue supporting this extraordinary club. As a company with Swedish roots, we feel a deep connection through both shared history and passion. This partnership not only strengthens our presence in the region but also helps us engage with a global audience.”

Maximiliano Bellio, Betsson’s Country Manager for Argentina, added:

“From the start, Boca’s leadership, especially Juan Román Riquelme, has shown great professionalism in working with us. This renewal reinforces our commitment to Latin American football and reflects our ongoing success in the region. With over 60 years of expertise, Betsson brings security and experience, and we are dedicated to promoting responsible gaming while enhancing the entertainment experience for legal-age fans.”

The extended partnership signals a commitment to both the club’s legacy and Betsson’s growing influence in the sports industry across Latin America.