BGaming and Jon Vlogs spread Christmas joy with charity initiative

• BGaming has partnered with Brazilian streamer Jon Vlogs for a Christmas charity stream supporting Instituto Garra.
• The 16th December stream attracted 185,000 live viewers and raised awareness for the Brazil-based social investment fund.
• BGaming donated 16,000 BRL (~€2,700) to Instituto Garra, marking the second charity collaboration between the partners in 2025.

BGaming has collaborated with Brazilian streamer Jon Vlogs for a Christmas charity initiative supporting Instituto Garra, a Brazil-based social investment organisation.

Jon Vlogs, BGaming’s official Latin America brand ambassador, hosted a charity stream on 16th December that attracted 185,000 live viewers. The event combined entertainment with fundraising as the streamer showcased BGaming’s Christmas-themed titles.

Instituto Garra receives a 16,000 BRL donation

The stream raised awareness for Instituto Garra, which received a 16,000 BRL holiday donation from BGaming. Instituto Garra operates as a social investment fund that supports high-impact initiatives by providing organisations with funding, expert advice and leadership development.

The organisation connects supported initiatives through its professional network, providing access to influential contacts to amplify their impact.

Marina Ostrovtsova, CEO at BGaming, said:

“While the holidays are a time for celebration, they should also be a time for pausing, reflecting, and giving back. Charitable activities are a core part of our philosophy at BGaming, and we are proud to round out the year by partnering with Jon Vlogs to support a cause.

“Jon is socially conscious and really understands how to connect with the Brazilian community. Crucially, he shares our charitable mindset and is passionate about giving back. The Instituto Garra is powering impactful organisations and charities in Brazil through its extensive support network, and we are proud to support them.”

Second partnership in 2025

This marks the second charity collaboration between BGaming and Jon Vlogs in 2025. In September, the partners teamed up to raise awareness for Jon’s BDJ na Amazônia charity project, which focused on environmental education for Gen Z and millennial players.

The September initiative saw Jon Vlogs stream from the Amazon whilst featuring BGaming’s Aztec Clusters slot. BGaming contributed €5,000 to Instituto Onça-Pintada, an organisation dedicated to jaguar conservation in Brazil.

Jon Vlogs became BGaming’s official Latin America brand ambassador in July 2025. The partnership extends beyond traditional brand ambassador arrangements to include social responsibility initiatives aligned with both parties’ values.

Latin America market strategy

The charity collaborations form part of BGaming’s broader Latin America market strategy, which combines content distribution with community engagement. The supplier offers more than 250 certified games, including video slots and casual titles, to over 3,000 clients worldwide.

For Jon Vlogs, the BGaming partnership enables him to maintain his streaming activities whilst supporting charitable causes. The alignment of gaming content with social impact initiatives reflects broader trends in influencer marketing, where brand partnerships increasingly incorporate corporate social responsibility elements.

Implications for operator marketing

The BGaming-Jon Vlogs partnership illustrates how suppliers are leveraging influencer relationships to build brand recognition in emerging markets. Latin America represents a growth opportunity for iGaming suppliers as additional jurisdictions move towards regulation.

By combining content promotion with charitable initiatives, BGaming differentiates its brand positioning from competitors focused solely on game distribution. The approach also addresses growing expectations among younger players for brands to demonstrate social responsibility.

The success of the partnership will be measured through brand awareness metrics in Brazil and broader Latin America, alongside the ongoing engagement of Jon Vlogs’ audience with BGaming’s content.