Betsson named official sponsor and naming partner of Mykonos BC

• Betsson partners with Mykonos Basketball Club as naming sponsor for the 2025/26 season
• Team to compete as Mykonos Betsson BC in Greece’s top tier following promotion
• Partnership emphasises community impact, fair play, and sports development in Greece

Betsson has partnered with Mykonos Basketball Club as its official sponsor and naming partner ahead of the new season, with the team set to compete as Mykonos Betsson BC in Greece’s top division after winning promotion last season.

The collaboration begins from the upcoming campaign and is positioned to support the club’s debut at the highest level while aligning Betsson’s brand with Greek basketball.

The agreement is designed to promote sports development, foster athletic education, encourage fair play, and strengthen social cohesion. The move also highlights Betsson’s continued investment in Greece, where the group has grown its presence through partnerships and community initiatives.

The sponsorship comes as Mykonos BC prepares for its first season in the Greek top flight, marking a milestone for the island club and providing enhanced visibility for the operator.

Mykonos BC earned its promotion from the A2 Elite League at the end of last season, setting the stage for a rebrand to Mykonos Betsson BC as part of the naming rights deal. Industry coverage notes the tie-up as part of a broader run of basketball sponsorships for Betsson in Greece, reinforcing brand recognition in a key European market.

The arrangement is expected to include shirt branding and platform-led activations consistent with similar agreements in the region.

“It is a relationship built on shared values, respect, and mutual ambition,” said Thanos Marinos, managing director of Betsson in Greece. “With over 60 years of international experience in entertainment and gaming, Betsson combines its global footprint with the dynamic and international appeal of Mykonos, creating a collaboration with substance and long-term potential, both on and off the court. We are proud to support the team as it enters the top division and to contribute to initiatives that will create a lasting positive impact in the community.”

“Partnering with a leading international company like Betsson, gives us strength and confidence to face future challenges with optimism,” commented Alexandros Angeletakis, president of Mykonos BC.

“Together, we are building solid foundations for the future with a shared vision of high performance, professionalism, and responsibility. Beyond the sports itself, we aim to strengthen our collaboration through initiatives that actively engage the local community and deliver tangible results.”