BetAhoy first UK brand to use EveryMatrix front-end
Table of contents
- EveryMatrix signs a multi-year turnkey partnership with new UK operator BetAhoy.
- BetAhoy becomes the first EveryMatrix partner to launch the supplier’s newly built front-end.
- The deal adds to EveryMatrix’s growing UK roster, which already includes BetGoodwin, Ken Howells, FitzBet and BetTOM.
EveryMatrix has signed a multi-year turnkey partnership with BetAhoy, the latest brand to go live with the supplier’s full platform technology in the UK.
The operator has also become the first EveryMatrix partner to launch the company’s newly built front-end.
Full turnkey suite
BetAhoy now runs on EveryMatrix’s full turnkey stack, spanning sportsbook, casino, platform and affiliate management technology, backed by the supplier’s dedicated UK support teams.
Within that single stack, BetAhoy gains EveryMatrix’s player account management, sportsbook and affiliate software, as well as a proprietary horse racing product the supplier describes as modular, scalable and compliant. The racing technology builds on EveryMatrix’s acquisition of FSB Technology, which now underpins the supplier’s racing offering across its UK turnkey partners.
Beyond sportsbook and casino, the supplier’s offering extends to payments, compliance and affiliate management, serving both commercial operators and state lotteries that belong to the World Lottery Association.
New front-end debut
BetAhoy is the first UK operator to go live on this front-end, an in-house build from EveryMatrix’s UX and product teams designed for responsiveness and full customisation.
The aim, according to the supplier, is to give partners fast, brand-specific player journeys while keeping them connected to the wider EveryMatrix turnkey ecosystem. The launch follows EveryMatrix’s November 2025 acquisition of UX specialist Goma Gaming, a deal aimed at expanding the supplier’s design and development capacity for sports and casino clients.
Jonas Groes, Co-CEO, EveryMatrix, said:
“BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories including BetGoodwin, Ken Howells, FitzBet and BetTOM.”
Sam Carrington, CEO, BetAhoy, added:
“EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”
Growing UK roster
Jonas Groes became EveryMatrix’s Group Co-CEO alongside Ebbe Groes on January 1st, 2026. The partnership he announced extends EveryMatrix’s accelerating UK growth strategy, where the supplier already powers several established brands.
EveryMatrix has also opened a new office in central London this year, adding local trading and operations staff to support its UK client base.
BetAhoy presents itself as a new entrant built around sport and technology, pairing a broad sportsbook with a casino product spanning the latest slots and live games. The operator says responsible gambling features run through its customer journey, from deposit limits to account interactions.
Founded in 2008, EveryMatrix has grown into a 1,500-strong team spread across 16 offices in as many countries, and holds WLA safer gambling certification alongside its World Lottery Association membership.
As EveryMatrix rolls its new front-end out to further partners, the launch could sharpen competition among UK platform suppliers on speed to market and player experience.
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