ATG names Anna Romboli as new chief executive
Table of contents
- Anna Romboli has been named the new chief executive of AB Trav och Galopp (ATG), Sweden’s largest licensed gambling operator.
- She joins from Svenska Spel, where she has been business area manager for Tur since 2019, covering brands including Triss, Lotto and Keno.
- Romboli takes office in December 2026, when Jörgen Forsberg steps down as acting chief executive, a role he has held since March 2026.
Anna Romboli has been named the new chief executive of AB Trav och Galopp (ATG), with the appointment confirmed by the company’s board this week. She takes up the role in December 2026, succeeding acting chief executive Forsberg.
Career background
Romboli has spent almost seven years as business area manager for Svenska Spel Tur, a role she has held since 2019. Before that, she held senior positions at games developer NetEnt and design agency Veryday.
She brings more than two decades of experience in gaming, commercial development, digital transformation and customer experience. Romboli holds a degree in business administration from the University of Gothenburg, alongside executive design management training from Berghs School of Communication.
Commenting on her appointment, Romboli said:
“I am very happy and proud to be entrusted with leading ATG. It is a company with a strong history, many committed employees and a special significance for the Swedish horse industry.
“I look forward to continuing to develop the offering to our 1.4 million customers together with the employees and building on what makes ATG unique.”
ATG Chairman Peter Norman said the board was confident that Romboli’s combination of commercial expertise, leadership experience and customer focus would help guide the company through its next phase of development.
“Anna has extensive experience in the gaming industry and has shown over many years that she can develop both businesses and people. She is a leader who combines business acumen with great commitment and customer focus,” Norman said.
Leadership transition
ATG’s previous chief executive, Hasse Lord Skarplöth, left the company in February 2026 following disagreements with the board. Norman briefly took on executive duties before Forsberg was appointed acting chief executive in March 2026, a role he has combined with his position as chief executive of Svensk Travsport, ATG’s co-owner.
ATG is owned by Svensk Travsport and Svensk Galopp, and remains the largest gambling company in Sweden’s licensed market, channelling significant annual funds back into Swedish horse racing.
Recent financial performance
Romboli inherits a business showing signs of recovery after a difficult 2025. ATG’s first-quarter 2026 results showed operating profit up 22%, with net gaming revenue rising 0.5% to SEK1.214bn.
Casino was the standout area, with revenue up 20% to SEK172m, lifting its share of net gaming revenue from 9% to 11%. Horse racing was broadly flat, and sports betting fell 11% owing to unfavourable results.
Forsberg has previously said growing horse racing revenue remains ATG’s biggest structural challenge. The operator has faced margin pressure since Sweden raised its gambling tax from 18% to 22% in July 2024.
Compliance and oversight
ATG’s new leadership also takes over amid continued regulatory attention. In October 2025, a Court of Appeal ruling upheld a SEK3 million fine against the operator over anti-money laundering failings identified in a 2022 Spelinspektionen investigation.
Separately, ATG’s Q1 2026 update disclosed that personal information belonging to more than 150,000 customers had reportedly appeared on the dark web. The company said it had seen no evidence of a successful cyberattack.
Sweden’s wider licensed market continues to grow steadily. Spelinspektionen figures showed the sector generating SEK6.68bn in the first quarter of 2026, a 0.8% year-on-year increase, with online gambling accounting for 66.5% of the total.
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