155.io launches CCTV Game genre with debut title Rush Hour

• Live content studio 155.io has released CCTV.Game, a new genre built around live CCTV footage from global locations.
• The first title, Rush Hour, runs 24/7 and allows players to bet on real-world traffic outcomes in sub one-minute rounds.
• The game features live feeds from locations including Sydney, Swindon, Arizona, Taipei, Patong Beach and Abbey Road.

Live content studio 155.io has launched a new gaming category built entirely around live CCTV footage, with its debut title Rush Hour now available through Hub88 or direct integration.

The release marks the company’s expansion into real-world live environments as a betting format.

Real-world footage drives gameplay

CCTV.Game transforms everyday traffic into playable content by utilising hundreds of live CCTV feeds from locations worldwide. Rush Hour operates continuously, allowing players to place bets on simple outcomes during rounds lasting under one minute.

Wagering options include predicting how many vehicles will pass through a junction or how many will turn left or right within a set timeframe.

The game draws from feeds spanning Sydney, Swindon, Arizona and Taipei, alongside tourist destinations such as Patong Beach in Thailand and Abbey Road in London. Each round reflects the natural flow of traffic rather than relying on random number generator mechanics, with outcomes shaped by live conditions at each location.

Sam Jones, Founder and CEO of 155.io, commented:

“Rush Hour is the first expression of our CCTV Game genre – think Big Brother blended with Polymarket. It’s completely live, and the world is now our studio. CCTV.game takes real-world chaos and turns it into something instantly playable and genuinely entertaining – this is content the next generation will queue up to try.”

The mobile-first format positions Rush Hour as an alternative to traditional casino games. The studio has designed the experience to be immediately understandable, with visual feeds providing transparency on each betting outcome.

Jones added:

“Once you realise the entire world can be a live game feed, there are no boundaries. Live traffic content is just the start – from live wildlife to iconic sporting locations – we’re only just setting off on our journey of what real-world chaos entertainment can be.”

The CCTV Game genre indicates plans to expand beyond traffic-focused gameplay, with potential applications including live wildlife feeds and sporting locations. Rush Hour’s continuous operation means players can access live betting rounds at any time, with the game automatically switching between global locations to maintain 24/7 availability.

Distribution and broader portfolio

CCTV.Game and Rush Hour are now available to operators via Hub88, the aggregation platform, or through direct integration with 155.io. The dual distribution model allows both aggregated and bespoke deployment options depending on operator infrastructure.

155.io’s broader portfolio includes Coin Flip, a machine-run coin-flipping game. The studio has also secured distribution deals with major operators, with Shuffle.com recently adding 155.io’s titles, including Marbles.io, Stairpong.io and Ducks.io.

By incorporating live-stream culture with real-time betting mechanics, 155.io targets younger player demographics already familiar with watching live content across social and streaming platforms.

155.io’s move into live CCTV-based gaming creates a new content category within the iGaming sector. By converting public camera feeds into betting markets, the studio has developed a format that blends elements of live streaming, reality television and real-time wagering.

The success of CCTV.Game will depend on player reception to betting on unscripted real-world events, regulatory acceptance of the format, and the technical reliability of maintaining continuous live feeds across multiple global locations.

As the first title in a planned genre, Rush Hour serves as a proof of concept for whether real-world chaos can sustain player engagement in a competitive igaming market.

The launch positions 155.io as an innovator in live content delivery, with the potential to influence how operators approach real-time entertainment and betting integration.