Tipico completes acquisition of Admiral Austria from Novomatic

• Tipico Group finalises the purchase of Admiral Austria’s parent company from Novomatic.
• Novomatic shifts focus to international growth markets and global expansion.
• Both Tipico and Admiral brands will continue operating in Austria with online offerings.

Tipico Group has completed its acquisition of 100% of Atlas Group GmbH, the parent company of Admiral Group in Austria, from Novomatic as of early September 2025. The transaction marks a strategic expansion for Tipico in the German-speaking market and allows Novomatic to prioritise international growth.

The sale, first announced in January 2025, involved Novomatic transferring its entire stake in Atlas Group GmbH, which owns the Admiral brand active in Austria’s sports betting and gaming sectors. This move enables Novomatic to sharpen its focus on global innovation and expansion efforts beyond Austria.

Tipico, already a leading sports betting operator in German-speaking countries, views the acquisition as a significant step in strengthening its position in Austria and broadening its portfolio. The Admiral Group will continue to operate under Tipico’s ownership, maintaining both the Tipico and Admiral brands in the Austrian market, including online services and retail outlets.

Stefan Krenn, Executive Board Member of Novomatic AG, explained the rationale behind selling Admiral Austria:

“We have decided to sell the ADMIRAL Group in Austria in order to focus on international growth markets and drive further global expansion. In Tipico, we found a highly professional and reliable partner who will continue to operate ADMIRAL in Austria successfully and sustainably.”

Axel Hefer, CEO of Tipico Group, commented on the acquisition’s significance:

“This agreement is an important milestone in Tipico’s expansion strategy to further broaden our leading role in the German-speaking market and strengthen our position in Austria. For 20 years, Tipico has stood for state-of-the-art technology, innovative products, and consumer protection.

“We are pleased to have found in the ADMIRAL Group a partner who shares these same values and we look forward to a successful future in the Austrian sports betting and gaming market.”

The agreement was subject to regulatory approvals and is now fully completed, with both companies signalling a positive outlook for the partnership in Austria’s betting and gaming sectors.

Novomatic continues to invest heavily in other international markets, including the United States, while Tipico leverages this acquisition for sustained growth in Central Europe.