Svenska Spel names Robert Nygren sales and marketing lead for sports brands

• Robert Nygren has been appointed to lead sales and marketing at Svenska Spel Sport & Casino, overseeing brands including Stryktipset and Oddset
• Nygren will join the management team and report directly to the CEO of Svenska Spel Sport & Casino
• The appointment comes as part of Svenska Spel’s strategic leadership strengthening across its sports and casino operations

Svenska Spel Sport & Casino has appointed Robert Nygren as its new head of sales and marketing, taking responsibility for the company’s key brands including Stryktipset and Oddset.

Nygren joins the management team, reporting directly to the CEO of Svenska Spel Sport & Casino. The appointment forms part of the state-owned operator’s ongoing efforts to strengthen its leadership team across sports betting and casino operations.

The new role places Nygren at the helm of marketing and sales strategies for some of Sweden’s most recognisable gaming brands. Stryktipset, the football pools game, and Oddset, the sportsbook brand, represent key revenue drivers for the company’s sports betting division.

Svenska Spel Sport & Casino operates as a subsidiary of AB Svenska Spel, Sweden’s state-owned gaming company headquartered in Visby, Gotland. The operator holds licences for commercial online gambling and betting in the regulated Swedish market.

The appointment comes at a time when Svenska Spel has been expanding its digital offerings. Earlier in 2024, the company launched a new sportsbook platform in partnership with Kambi Group, enhancing its competitive position in Sweden’s regulated gaming market.

Fredrik Wastensson, CEO of Svenska Spel Sport & Casino, said:

“I am pleased to welcome Robert Nygren as the new Sales and Marketing Manager for Svenska Spel Sport & Casino. Robert’s knowledge and experience from industries such as telecom and insurance will be extremely valuable in our work going forward.

“With us, he will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel’s overall goal, to focus on the gaming market’s most satisfied customers and to drive long-term sustainable growth.”

Robert Nygren commented:

“Getting to work with all of Sweden’s gaming companies feels like getting 13 right on Stryktipset. A dream assignment, quite simply. I have already received many strong impressions from the teams in Stockholm and Visby with a combination of professionalism, passion and team spirit that it really feels fun to be a part of. Svenska Spel has a unique role as both an entertainer and a social actor, and I look forward to contributing.”