Jumbo Interactive strikes £53.9 million deal to enter UK prize draw sector

• Australian lottery operator acquires Dream Car Giveaways for A$109.9 million to expand into UK prize draw market
• Dream Car Giveaways operates digital platform offering car, cash and lifestyle prizes to over 70,000 winners
• Deal includes upfront cash payment of £36.9 million plus equity component and performance-based earnout

Jumbo Interactive has completed its acquisition of Dream Car Giveaways for an enterprise value of A$109.9 million (£53.9 million), marking the Australian digital lottery specialist’s entry into the UK’s rapidly growing prize draw sector. The transaction completed on 14 October 2025 following satisfaction of all conditions.​

Dream Car Giveaways operates a business-to-consumer digital platform where customers can participate to win prizes including cars, cash, property and lifestyle products. The company has already distributed prizes to over 70,000 winners and offers competitions with tickets starting from 89 pence.

Deal structure and valuation

The acquisition comprises upfront cash of A$75.2 million (£36.9 million), an equity component of A$10.2 million (£5 million), and an earnout payment of up to A$24.5 million (£12.0 million). The earnout is payable after 31 December 2026 and depends on achieving specific revenue growth and earnings targets.​

Based on Dream Car Giveaways’ adjusted EBITDA of £8.3 million for the 12 months ended 30 April 2025, the enterprise value represents an acquisition multiple of approximately 6.5 times adjusted EBITDA.​

Strategic expansion rationale

“DCG has become a trusted leader in the UK’s B2C prize draw sector, which is meeting the rising demand from younger, internet-savvy consumers seeking unique products in an engaging digital format. Jumbo’s two decades of B2C success in Australia and its world-class software, marketing, and customer management expertise, provides DCG with the foundation to continue its already impressive growth,” said Mike Veverka, Jumbo’s managing director, CEO and founder.​

The acquisition aligns with Jumbo’s strategy to accelerate growth, enhance revenue diversification and expand its international market presence. Dream Car Giveaways targets younger, digitally native customers seeking seamless and entertaining experiences.​

Financial projections

For the remaining eight and half months of FY 2026, Dream Car Giveaways is expected to contribute £7 million to £7.3 million to Jumbo’s underlying EBITDA. On an annualised basis, this represents 20% to 25% growth in underlying EBITDA compared to the prior corresponding period.​

Jumbo Interactive shares surged 9% following the announcement, reflecting investor confidence in the strategic move. The company reported record FY24 revenue of AU$159.3 million, with Total Transaction Value exceeding AU$1 billion for the first time.