BetConstruct AI names Lena Yasir CEO

BetConstruct AI taps former ARRISE commercial chief Lena Yasir as its new CEO.

10 Jun 2026

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A seasoned executive
New chapter

BetConstruct AI has appointed Lena Yasir as its new Chief Executive Officer.
Yasir brings 20 years of iGaming experience, including senior roles at ARRISE powering Pragmatic Play.
The hire signals a new phase of growth and commercial expansion for the B2B supplier.

BetConstruct AI has appointed Lena Yasir as its Chief Executive Officer, according to an announcement made today on LinkedIn.

Further details are expected to follow in a formal company statement.

A seasoned executive

Lena Yasir‘s career spans two decades of senior commercial roles across leading iGaming suppliers. Most recently she served as Chief Commercial Officer at ARRISE powering Pragmatic Play, having previously held the role of Vice President at Pragmatic Play.

Earlier positions include roles at Play’n GO, Evolution Gaming, and Ongame Network. Her appointment brings a commercially focused executive to the top of BetConstruct AI’s leadership.

The company operates a broad B2B ecosystem covering sportsbook, casino, affiliate management, retail solutions, and an AI suite that includes CRM AI, Umbrella AI, and Betting Mate AI.

New chapter

Lena Yasir, CEO at BetConstruct AI, said:

“BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”

According to the announcement, Yasir will lead the next phase of growth, innovation, and strategic partnerships across the business.

The hire arrives as BetConstruct AI has been expanding its global footprint, with recent appearances across events in Europe, Africa, Asia, and Latin America. The company has been positioning itself around AI-driven tooling and a World Cup 2026 commercial push for operator partners.

With Yasir’s background in large-scale commercial operations at content suppliers, her mandate appears focused on deepening partner relationships and broadening the company’s reach into regulated markets.

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