bet365 unveils “Winning is Everything” North America campaign
bet365 has launched its first major North American brand campaign, developed with new agency of record VML.
CEO & Publisher
Bianca Mathe joined the iGaming industry in 2018 and has since built extensive experience across multiple verticals, working with international gaming organizations on editorial, marketing, and media strategy. She brings a strong understanding of the regulatory, commercial, and technological forces shaping the global iGaming sector.
As CEO and Publisher of iGaming Republic, Bianca leads the platform’s editorial direction, overseeing daily news operations and ensuring accurate, reliable, and industry-relevant reporting.
In her spare time, Bianca enjoys connecting with like-minded professionals and expanding her network within the iGaming industry. She takes a particular interest in emerging sectors such as crypto gambling and prediction markets, dedicating time to understanding them better.
bet365 has launched its first major North American brand campaign, developed with new agency of record VML.
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